Press Releases

Consumer Cellular Dials Into Coremetrics for
Tailored Web Analytics

Cell Phone Service Reseller Utilizes Coremetrics SMB Solutions to Compete with Larger Providers

SAN MATEO, Calif., – October 22, 2007 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Consumer Cellular, the low-cost reseller of cellular phone service, has selected Coremetrics SMB Solutions for online behavioral data and marketing optimization.

Consumer Cellular resells cell phone service from the nation’s leading carriers. The company offers zero long-term contractual requirements and affordable rate plans for all usage needs while providing exceptional customer service. Consumer Cellular will use Coremetrics to understand the processes its customers follow as they proceed through the online sales funnel. This insight into online behavioral data will help Consumer Cellular meet the needs of its customers while making the most of its marketing budget.

“Like many other small and medium businesses, Consumer Cellular is competing with larger companies with higher marketing budgets,” said Joe Davis, CEO of Coremetrics. “To compete effectively, Consumer Cellular and other Coremetrics SMB clients rely on reaching their target customers with highly customized messages. Coremetrics provides Consumer Cellular with consistent, accurate information about its Web site visitors and couples that with extensive support in interpreting and acting on data. This allows Consumer Cellular to precisely target its customers with messages that drive conversion and provide significant return on its online marketing investment.”

“More and more cellular customers are activating their service online and we want to be the most efficient and easiest way for people to take advantage of that opportunity,” said John Marick, President of Consumer Cellular. “Coremetrics helps us communicate concise, personalized messages that reflect the way our customers are using our Web site. We want all visitors to have a great experience with ConsumerCellular.com and Coremetrics will help us provide that.”

Launched in August 2007, Coremetrics SMB Solutions are targeted specifically for smaller, fast-growing companies that need a full-featured Web analytics solution. Coremetrics SMB Solutions feature:

For more information on Coremetrics SMB Solutions, please visit http://www.coremetrics.com/solutions or call 877-721-CORE.

About Consumer Cellular
Consumer Cellular is one of the oldest and largest mobile virtual network operators of cellular phone service in the United States. Established in October 1995, the company specializes in meeting the underserved needs of individual consumers who are looking for the benefits of cellular service (safety and convenience) but have only causal usage needs—and thus do not want to pay the high monthly fees associated with traditional carrier price plans. Additionally, they are one of the few post-paid wireless providers that do not require a long-term contract with their service. Everything about Consumer Cellular is designed to make the service and customer experience simple. Consumer Cellular’s core customer base is mature individuals 50+ years old with services marketed jointly through such organizations as AARP and AAA Automobile Club. The company is privately held and headquartered in Portland, Oregon. To learn more about Consumer Cellular, visit www.ConsumerCellular.com or call 800-686-4460.

About Coremetrics
Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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