Press Releases

Independent Research Firm Cites Coremetrics as a Leader
in Web Analytics

Coremetrics Receives Top Ranking for Strategy and Product Direction Among
Web Analytics Vendors; Cited for Strong Customer Service

San Mateo, Calif., – September 11, 2007 – Coremetrics, a leading provider of digital marketing optimization solutions, today announced that the company has been recognized by Forrester Research as a Web Analytics “Leader” in The Forrester Wave™: Web Analytics, Q3 2007 report (September 2007). Coremetrics received the highest scores for “Strategy,” a section of the report designed to predict a vendor’s likelihood of future success. In addition, the company was cited as ranking highest in “Product Direction,” a sub-category designed to showcase a vendor’s product strategy. Coremetrics also scored well for “Integration” (4.4/5.0), “Reliability” (4.5/5.0) and “Usability” (4.0/5.0).

Forrester cited the Coremetrics executive team as having a “sharp vision of the market landscape and what clients will need to be successful in the online marketing space.” The independent analyst firm also declares, “Firms looking for a partner, not just a technology vendor, should put Coremetrics on their shortlist.” In addition, Forrester writes that “Coremetrics’ strong partnership with IBM WebSphere Commerce solidifies the firm’s position as a Web analytics Leader for the retail industry, but it’s also diversifying into financial services, travel and media/publishing. ”

“For marketers to realize the true benefits of Web analytics, vendors need to be more than just technology providers and take a partnership approach with clients to help them maximize the true strategic impact of effective digital marketing optimization,” said Joe Davis, president and CEO of Coremetrics. “As e-commerce businesses of all sizes seek to take action on their marketing data, they are increasingly turning to solutions offered by Coremetrics to realize the true revenue impact of digital marketing optimization. We feel our placement as a Leader in Forrester’s Wave Report reflects our commitment to provide our customers with new and innovative solutions that scale, are flexible to their needs, automate activities and deliver strategic value.”

Coremetrics’ 2007 Web analytics platform is powered by LIVE (Lifetime Individual Visitor Experience) Profiles, the industry’s only complete record of all visitor activity over time. Coremetrics 2007 allows marketers to improve the performance of all their marketing activities, from email and paid search campaigns to Web site usability, by empowering them to target audiences with relevant messages based on prior behavior. Coremetrics is an innovator amongst SaaS providers in providing hands-on business support in conjunction with an on-demand solution that embeds industry-specific best practices, helping clients interpret and make best use of their data.

To assess the state of the Web analytics market, Forrester evaluated the offering and strategy of top Web analytics vendors across 127 criteria. Coremetrics was one of the leaders among the top eight vendors identified in the report, which was published on September 11, 2007.

About Coremetrics
Coremetrics is a leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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