Press Releases

Blair Cross Sell Revenue Jumps 70 Percent Using Coremetrics Intelligent Offer

e-Commerce Recommendation Engine Helps Retailer Achieve Full ROI in First Month

San Mateo, Calif., – September 10, 2007 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Blair, a multi-channel apparel retailer, has realized a 70 percent increase in cross sell revenues using Intelligent Offer, Coremetrics’ automated cross sell recommendation engine. With this increase, Blair was able to attain complete ROI within the first month of implementation. Blair attributes the dramatic improvement to more relevant recommendations drawn from a broader selection of retail merchandise.

Intelligent Offer replaced an in-house solution that used a limited set of data and only created recommendations for select products. With an implementation time of less than two weeks, Intelligent Offer uses sophisticated algorithms to generate recommendations based on a rich set of browsing, shopping and purchasing information collected from the site. On a weekly basis, Blair loads new cross sell data into IBM WebSphere Commerce, the e-commerce software that powers Blair’s web site. This automated process results in more relevant cross sells for all of Blair’s products and dramatic savings in merchandisers’ time.

Intelligent Offer continues to optimize recommendations based on changing customer behaviors, new product introductions and the customer’s context. Blair’s team was able to tailor the initial Intelligent Offer recommendations to accommodate Blair business rules regarding categories and pricing. By adjusting Intelligent Offer’s weighting algorithm for various data sources, Blair can generate offers for product pages based on browsing data and offers for checkout pages based on shopping and purchasing data.

“With Coremetrics, we have a complete, closed-loop solution that collects and analyzes data, creates relevant recommendations, and reports on performance so we can accurately gauge how cross sell contributes to revenue,” said Darren Schott, senior director of Ecommerce at Blair.

“With the insight provided by Coremetrics, Blair has a clear view of customers’ shopping habits, both individually and in aggregate, so they can optimize their offers for similar buyers,” said John Squire, senior vice president of product strategy for Coremetrics. “By introducing Intelligent Offer, Blair was able to automate the decision-making process, dramatically increasing the impact of the marketing investment.”

About Blair
Blair is the number one stop for quality women’s, men’s, and home fashions at everyday affordable prices. Based in Warren, Pennsylvania, this privately held direct marketer makes customers its top priority. A 2006 ForeSee Results survey of top online apparel retailers ranked Blair No. 1 in customer satisfaction. The Internet Retailer 500 ranks Blair 118th in sales amongst America’s largest e-retailers and 28th in the apparel and accessories segment.

About Coremetrics
Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

###