Press Releases

Bath & Body Works Leverages Coremetrics LIVEmark Data for Web Site Makeover

Benchmarking data insight reveals key areas for site optimization, with uplift in conversion and average order size

San Mateo, Calif., – July 24, 2007 – Coremetrics, the leading provider of marketing optimization solutions, today announced that Bath & Body Works, a division of Limited Brands, Inc., has successfully refined and enhanced its e-commerce operation, surpassing many of its competitors in key metrics that measure online success. LIVEmark, a Coremetrics benchmarking service that collects data directly from the web sites of more than 400 of the largest e-commerce brands, revealed areas where the company could enhance web operations in terms of site “real estate.” That intelligence led to site optimizations that resulted in significant improvements in Key Performance Indicators (KPIs) such as sales, conversion rates, and traffic volumes.

LIVEmark helped Bath & Body Works identify specific areas requiring improvement while also revealing where the company was outperforming its peer group. Improvements to product page design, navigation, and landing pages yielded a 13 percent increase in the percentage of visitors who reach a product page and a 31 percent increase in onsite search conversion. Further, the average order size for search has increased significantly. Search sessions and conversions are now above Bath & Body Works’ competitors.

“LIVEmark helped us identify key growth opportunities,” said Shannon Glass, Director of Internet Operations at Bath & Body Works. LIVEmark is a critical tool for site optimization.”

“In the retail industry, competitive edge is everything, so we are committed to helping our clients identify areas for improvement compared to their peers,” said John Squire, senior vice president, product strategy at Coremetrics.

Coremetrics addresses the benchmarking challenge from a customer-centric standpoint, capturing and organizing actual visitor behavior in Lifetime Individual Visitor Experience Profiles, or LIVE Profiles. Leveraging the experience of hundreds of online brands, Coremetrics LIVEmark delivers timely benchmarking data for industry-specific best practice KPIs, as well as a scorecard for measuring and managing online investments.

About Coremetrics
Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Bath & Body Works
Bath & Body Works offers the most luxurious beauty products in fragrant bath and body care, facial skincare, hair, spa and home. Today the specialty store sells not only its own branded product line, but leading beauty brands as well, including Patricia Wexler M.D. Dermatology, Frederic Fekkai, Slatkin and Company, C.O. Bigelow, Aromatherapy, and True Blue Spa. Bath & Body Works products are also available through the catalogue and www.BathandBodyWorks.com.

Bath & Body Works operates nearly 1600 stores based in the United States and is a division of Limited Brands, Inc., who owns Victoria’s Secret, C.O. Bigelow, Limited Stores, White Barn Candle Co., Henri Bendel and Diva London.

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