Press Releases

Coremetrics Increases Email Relevance and ROI
with LIVEmail 2.0

Behavioral Targeting Made Easy with Seamless Email Integration and Flexible Segmentation

San Mateo, Calif., – July 16, 2007 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced the launch of LIVEmail 2.0, the next generation of its industry-leading behavioral email marketing offering. LIVEmail 2.0 is a dramatic upgrade to LIVEmail, which was first launched in 2003 featuring seamless integration with 16 email service providers. LIVEmail 2.0 is being launched in conjunction with four premier partners: Cheetahmail, eDialog, Exact Target and Responsys.

Offering unparalleled ease of use, LIVEmail 2.0 revolutionizes behavioral targeting by providing a level of integration unlike anything on the market today. The offering enables email marketers to automatically target individuals with the right offer at the right time by combining Coremetrics’ LIVE Profiles; a comprehensive record of all individual online visitor interactions, Coremetrics Intelligent Offer; which provides targeted e-commerce recommendations based on group trends, and behavioral data exports to leading email service providers partnered with Coremetrics.

“We’ve seen strong results with our LIVEmail efforts and continue to incorporate it into our overall email strategy,” said Christopher Barca, Director of Product Management and Marketing at 1-800-FLOWERS.COM. “We are excited about the new LIVEmail enhancements, taking automated behavioral targeting to a new level. The new “pre-built” segments will not only streamline the process, we’ll also be able to easily explore new segmentation approaches that are built on best practices. We’re especially looking forward to the simplicity of designing and testing new segments to maximize relevance and returns.”

Using LIVEmail 2.0, email marketers can quickly boost performance by using pre-built, rich behavioral data segments, and maximize email ROI by exercising the flexibility inherent in the new offering to target any customer segment or behavior. This will allow marketers to target customers with data-driven product offers via email, and optimize target segments. For marketers, the core benefit of this offering is the automated, seamless integration with leading email service providers in the market.

LIVEmail 2.0 provides a new class of functionality, automation, and ease of use through:

“LIVEmail 2.0 is the first email marketing solution that makes behavioral targeting easy, repeatable and widely accessible,” said John Squire, senior vice president, product strategy and general manager, marketing services at Coremetrics. “LIVEmail 2.0 has been developed in partnership with leading global eCommerce businesses and our valued partners to harness the combined power of group behavior and individual targeting. This has resulted in unparalleled flexibility and the ability to meet the testing, targeting and customer relationship needs of the most demanding and sophisticated marketers.”

“Combining behavioral targeting with email campaigns is key to relevant marketing,” said Matthew Seeley, president at CheetahMail. “LIVEmail 2.0 provides the flexibility needed to target customers based on past behavior and automate that trigger process to ensure that relevant messages reach the right audiences at the right time. This represents the next wave of strategic email marketing.”

“Aggregating and using customer data to drive relevant email marketing campaigns is essential for our clients and Coremetrics enables us to add Web analytics to that data set,” said Ken Lajoie, chief technology officer for e-Dialog. “LIVEmail 2.0 now provides the flexibility and automation for our clients to target any visitor segment or activity all on their own, bringing behavior-based email marketing to the next level. We look forward to delivering the benefits of this innovative solution to our clients worldwide.”

“Combining LIVEmail 2.0 with ExactTarget’s dynamic merchandizing solution will enable the industry’s most advanced marketing strategies to be executed quickly and easily,” states Angel Morales, ExactTarget’s director of retail strategies. “LIVEmail 2.0 enables multi-channel merchants to import abandoned shopping cart data into ExactTarget, refine segments based on cross-channel data, dynamically change both the message and subject line of the email based on the customer’s current point in their lifecycle, and load product directly into the email - all fully automated.”

“Since partnering with Coremetrics, LIVEmail has helped our clients realize measurable increases in conversion rates, customer experience and ROI,” said Scott Olrich, chief marketing officer, for Responsys. “Now, by adding customer automation to the proven practice of targeting and triggering email campaigns based on visitor behavior, our clients will be able to devote more focus to other strategic activities that can impact their bottom line. We greatly anticipate the integration of LIVEmail 2.0 and the added benefits our clients will receive from this solution.”

LIVEmail 2.0 is beta testing now and will be available in September 2007. Monthly fees range from $2,000 to $15,000. For more information, please contact 1.877.721.CORE (2673) or visit www.coremetrics.com/LIVEmail.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

 

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