Press Releases

Panasonic Converts to Coremetrics for Online
Marketing Optimization

Coremetrics helps drive maximum online retail partner referrals for increased Panasonic sales

San Mateo, Calif., – July 2, 2007 – Coremetrics, the leading provider of marketing optimization solutions, today announced that Panasonic Corporation of North America has selected Coremetrics to provide insight into how it can maximize customer referrals from the Panasonic website to its network of official retail partners.

Panasonic, one of the world’s largest consumer electronics firms, manufactures and markets consumer products such as Plasma and LCD HDTVs, High Definition camcorders, Digital Cameras, Blu-ray Disc Players, business products like copiers, fax machines and printers, and industrial electronics products such as computer components and semiconductors. Consumers often visit the company’s website, www.panasonic.com, to research product purchases and to discover where to buy.

“Our goal is to work more closely with our retail partners so that potential customers who visit our site and express an interest in purchasing a Panasonic product can quickly and easily find the channel that is most appropriate for them,” said Jeremy Dalnes, vice president of E-business at Panasonic. “For example, we may feature 42-inch Plasma HDTV’s on our site. If we are doing everything right, the consumer will just have to click to find an online dealer, search for a local brick and mortar store, or buy directly from us.”

Coremetrics’ Spring 2007 release, available since April, includes powerful capabilities for sites of companies such as Panasonic whose primary goal is to generate leads rather than to sell directly to end-users. Coremetrics’ new Conversion Events feature is especially valuable to Panasonic. While retail sites traditionally measure “conversions” by tracking online sales, other Web sites, like Panasonic, need to measure them by tracking non-transactional activities - such as entering a zip code to find a local store, or searching for an online dealer. Panasonic will use Coremetrics Conversion Events to define its site objectives, weight them appropriately, and monetize their value to the company. “It’s really all about the consumer,” added Dalnes. “By having access to this non-transactional data, we’re able to gain a deeper understanding of consumer shopping habits and needs. This is a win-win for everyone—the consumer, our retail partners and Panasonic.”

Panasonic’s business goal is to sell more Panasonic products to more people, more often. Coremetrics Conversion Events is extremely powerful in revealing how consumers use the company’s Web site to achieve that goal.

About Coremetrics
Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

 

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