Press Releases

More of the Industry’s Largest Retail Sites Use Coremetrics

Leading eTailers maximize ROI with analytics

San Mateo, Calif., – May 29, 2007 – Coremetrics, the leading provider of marketing optimization solutions, today announced that more of the Top Online Retailers use Coremetrics Online Analytics than any other analytics provider. Coremetrics is the clear choice for top online retail clients in every category, including Staples(2), Office Depot(3), OfficeMax(6), CDW(8), Newegg.com(10), JCPenney(12), QVC(14), Victoria’s Secret (Limited Brands Inc.)(16), Circuit City Stores(17), Williams-Sonoma(20) and Costco Wholesale(21). The Internet Retailer Top 500, published annually, is the industry’s definitive ranking of America’s largest e-retailers.

Through targeted, comprehensive analysis of online customer behavior that allows clients to go beyond “last click” tracking, as well as customized search engine management (SEM), Coremetrics’ clients are maximizing returns from their digital marketing strategies and driving revenue growth by optimizing the performance of their sites. Over the past two years alone, Coremetrics has delivered more than $300 million in documented ROI to its client base.

“This year’s list proves once again that Coremetrics is the smart choice for leading online retailers that are looking for ways to spend smarter and really drive revenue growth,” said Joe Davis, president and CEO of Coremetrics. “The online sales channel is growing at an astounding rate, and this only tells part of the story. For every dollar spent online, there are three to five more spent in stores as a result of online search, which is why we are so committed to helping our clients derive maximum value from their online presence.”

“Coremetrics gives us a powerful customer analysis platform,” said Al Hurlebaus, Director eCommerce at CompUSA(42). “This helps us identify and optimize for high-value customers. Through Coremetrics, we learned that Product Compare users represented a key customer group for us, so we kicked off an initiative to improve access to that function and its capabilities. Through these changes, Coremetrics helped us increase annualized revenues by $2.2 million.”

“Calendar.com’s(322) SEM costs have increased so we need to be smarter in our search programs,” said Hilarie Pozesky, Pozesky Marketing. “Coremetrics Search is crucial to this; the integrated analytics functionality allows us to see exactly what revenues are being generated by which keywords and identify actions which drove a lift in performance. It means we’re not left in the dark and we don't have to spend hours searching through spreadsheets.”

“Coremetrics custom reports are perfect for addressing our unique needs,” said Jerilyn Beckley, Director of Online Operations & Merchandising, FootSmart.com(205). We designed a custom cross-sell report that provided detailed performance information on each SKU in our cross-sell inventory. By optimizing non-performing product pairings once per month, we boosted cross-sell performance 131%.”

Randy Kremer, President of Rugs Direct(274) appreciates “Coremetrics’ commitment to Search Engine Marketing and the winning combination of SEM and Online Analytics they offer.”

“The Coremetrics Marketing Management Center guided us through a rapid process of cutting out poor performing keyword buys and re-investing in top keywords. By applying this process to just one of our cost-per-click search engines, we boosted order volume by 25% and increased gross margin contribution by 11%,” said John Lazarchic, VP E-Commerce at PETCO(183). “Perhaps more importantly, this is an iterative process we can apply over and over again to all marketing campaigns.”

David Seifert, Director of Operations and Direct Marketing at Bass Pro Shops(78) said, “Using Coremetrics, we were able to quickly and effortlessly collect and analyze the behavior of site visitors and make automated, data-driven changes to our cross sell functionality almost immediately. We are extremely happy with the fact that cross sell now represents almost 30% of site sales.”

“Coremetrics drives us to make smarter decisions about the Bluefly experience,” said Martin Keane, SVP e-Commerce, bluefly.com(131). “The Coremetrics site search report helps us understand our customer's search behavior so we can provide more relevant results and optimize their user experience.” 

“We were looking for a single source of data for all our online activities,” said Darren Schott, senior director of e-commerce at Blair.com(118). “We had data elements coming from multiple sources and sometimes saw discrepancies. Coremetrics offered an integrated, multi-channel solution that will provide us with one reliable source of reports based on a common set of data.” Rob Hosick, Web Analyst at Blair.com said, “We expect to see widespread adoption of Coremetrics' tools beyond the e-commerce group. With Coremetrics' easy-to-use interface and intuitive reports, product information jumps off the page, so our merchants won't need to crunch numbers in order to measure the success of their programs.”

Coremetrics is the only Web analytics vendor to offer a solution tailored specifically to the online retail market, either customized or off the shelf. Coremetrics’ LIVEmark offering delivers robust benchmarking services, and partnerships with more than 40 leading suppliers enhance Coremetrics search engine marketing, email marketing, rich media, surveys and testing services. In addition to its retail offering, Coremetrics’ portfolio includes customized solutions for the financial services, travel and media industries.

For more information on this year’s Internet Retailer Top 500, please visit: http://www.internetretailer.com/top500. This year’s list was based on online retail sales volume throughout 2006. Statistics compiled for the Internet Retailer Top 500 found that the Top 500 online retailers accounted for 61% of all online sales in 2006. As a group, the Top 500 grew their online sales by 21% and accounted for a total of $83.6 billion of the nation's $136.2 billion of retail web sales.

About Coremetrics
Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

 

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