Press Releases

Lastar Connects with Coremetrics for Online Success

Extensive Analytics Capabilities the Deciding Factor in Selection Process

San Mateo, Calif., – May 15, 2007 – Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Lastar Inc. has selected Coremetrics as its online analytics solution for its main website, www.cablestogo.com. Lastar produces high-quality cable, with a focus upon computer and electronic connectivity products.

Lastar intends to use Coremetrics to understand where its online traffic originates, how visitors navigate the site, and what they do once they are there. Coremetrics’ reputation for excellent customer service sealed the company’s decision to switch from its prior web analytics vendor to Coremetrics.

Coremetrics’ commitment to accuracy was an additional factor that weighed heavily in Lastar’s choice of Coremetrics. Coremetrics first party data collection solution provides a more accurate method of web data collection than traditional solutions, while at the same time ensuring the security and privacy of client data. “We make data-based decisions that have a huge financial impact on our company, so it is essential that we have confidence in the accuracy of the data,” said Neil Roble, a Lastar Senior Marketing Manager. Coremetrics offers a Data Integrity Process, which allows clients to verify the accuracy of their data collection by checking it against actual data collected in their ecommerce system. Coremetrics’ industry-leading Service Levels Agreements, which ensure completeness of data collection and accuracy of reported data, was an important factor in Lastar’s decision.

Coremetrics’ Implementation Engineers worked closely with Lastar to thoroughly understand the company’s requirements during the implementation phase. Roble said, “The setup process and follow-through were extensive. Our Coremetrics engineer went to great lengths to ensure that we had the right data, and that it was accurate.” Coremetrics’ client support model is based on a rigorous process that results in clients becoming productive quickly – over 87% of clients report positive ROI within 12 weeks.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

 

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