Press Releases

FootSmart^® Steps Up Cross Sells with Coremetrics Intelligent Offer

Direct-to-Consumer Retailer Automatically Generates Cross Sell Offers
To Improve Product Relevancy and Merchandiser Productivity

San Mateo, Calif.—November 15, 2006—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today announced that FootSmart, the largest direct-to-consumer retailer of foot and lower body healthcare products, has dramatically improved its cross sell initiatives as a result of implementing Coremetrics Intelligent Offer. This closed loop solution for determining effective cross sell recommendations based on a history of online consumer behavior automatically generates FootSmart's cross sell offers. Since implementing Intelligent Offer, FootSmart has experienced:

"Our merchandising team was spending over twenty hours per week identifying cross sell products," said Sarah Bowler, FootSmart's Senior Manager of E-Retail. "Now not only are they free to focus on other priorities, but the increased relevance of the offers being generated by Intelligent Offer has driven up conversions, sales and average order value."

Intelligent Offer leverages Coremetrics' LIVE (Lifetime Individual Visitor Experience) Profiles, using sophisticated algorithms to identify the most effective cross sell offers based on the browsing, shopping and purchasing habits of FootSmart's customers.

With over 1.9 million customers and 1, 200 products, FootSmart is one of the top 250 Internet retailers. FootSmart's parent company, Benchmark Brands, Inc., manufactures its own proprietary lower body healthcare products and comfort shoes, as well as retailing select products that fit its goal of providing the highest quality lower body health care products that promote wellness and comfort.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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