Press Releases

Laura Mercier Increases Sales by Using Coremetrics to Improve On Site Search

Strategies results in increased average order value and sales

San Mateo, Calif.—October 11, 2006—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Laura Mercier Cosmetics has increased the number of visitors to their web site who make a purchase by 40%. Working hand in hand with their assigned Business Analyst, a Coremetrics industry expert who works with them to drive ROI, Laura Mercier was able to use data in their Online Analytics solution to determine that improvements to their on-site search could quickly yield tangible business results. The Business Analyst recommended four best practice strategies that would lead to increased revenue derived from on-site search:

"Our Coremetrics Business Analyst brought a great depth of expertise in online retailing, and was able to help us prioritize where to focus first. The results speak for themselves—our average order value grew by 50% in two months," said Christine Robles, Laura Mercier's Director of eCommerce. Interestingly, the on-site search improvements paid off in unexpected fashion. Robin McGraw, wife of television's favorite psychologist, Dr. Phil, spontaneously announced on air that she wore "Lip Glace" from Laura Mercier. Visitors began searching for the desired product on the Laura Mercier site and sales tripled instantaneously.

Commenting on this incident, Joe Davis, president and CEO of Coremetrics, said, "On site search is a crucial tool to enable shoppers to find the products they want, and is a key factor in generating traffic and converting that traffic into sales. Through our experience with our customers across industries, we have found that on-site search is one of the most critical tools in enabling a site to achieve its established business objectives."

Laura Mercier Cosmetics are available online as well as in over 400 stores in 24 countries. In its tenth year of business, the company has achieved over $120 million in sales. Working with Coremetrics to continually identify opportunities to increase the effectiveness of their online channel, www.lauramercier.com, Laura Mercier is achieving impressive growth in online sales.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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