Press Releases

Soft Surroundings Selects Coremetrics for Merchandising Analysis

Data Accuracy, Ease of Use and Bundled Services Keys to Decision

San Mateo, Calif.—October 2, 2006—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Soft Surroundings has selected Coremetrics as its online analytics platform. Data integrity was a key element of Soft Surroundings' decision. Coremetrics demonstrated over 90% correlation of sales data with Soft Surroundings' back end systems, whereas the company's prior solution only achieved 60-70% accuracy. Coremetrics' industry-leading Service Level Agreement for data accuracy played a significant role in the selection process.

Soft Surroundings, www.softsurroundings.com, is a leading online retailer of women's clothing, bedding and beauty care for busy women of all ages. "We evaluated all the leading vendors," said Tom Wilcher, Chairman and CEO at Soft Surroundings. "We selected Coremetrics based on its data integrity, ease of use and bundled services." Soft Surroundings recognized that Coremetrics' rich portfolio of merchandising and marketing reports would enable its marketing team to determine how campaigns were influencing sales, without requiring the marketers to become analytics experts. "There's a fine line between technical sophistication and business needs. Coremetrics' intuitive interface provides non-technical marketers with the flexibility to drill down and answer 'what if?' questions," added Wilcher.

Soft Surroundings had previously used another analytics offering for several years and that experience helped the company to understand the difference between merely reporting on data and understanding what business decisions to make based on the data. Coremetrics includes an assigned Business Analyst as part of its comprehensive solution, an industry expert who works with each client to deliver business insights and recommend action. "Coremetrics' consultative approach to service is unique. We believe that having a professional who knows our business and advises us on how to use data to improve marketing effectiveness will provide tremendous value," said Brian Stephenson, Soft Surroundings eCommerce Manager.

Soft Surroundings also sells through stores and a catalog, and tying together the relationships between its various channels is crucial. The company anticipates using Coremetrics to understand the unique buying traits of its online customers to further drive the effectiveness of its offline marketing campaigns. "The ability to attribute revenue to a specific marketing campaign regardless of channel is fundamental to Coremetrics, and is one of the top reasons that our clients implement our solution," said Joe Davis, President and CEO of Coremetrics. "We welcome the opportunity to assist the Soft Surroundings team in determining the best place for their marketing dollars."

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.