Press Releases

Coremetrics 2007 Enables Rapid Response Marketing with Real Time Web Analytics

New offering transforms data insight into real business action with intelligent cross-selling tools, real time campaign management and multichannel analytics

San Mateo, Calif.—September 25 , 2006—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, is launching a comprehensive range of tools which enable organizations to implement more scientific, data-driven and proactive online marketing programs. Coremetrics 2007 builds on Coremetrics' robust web analytics platform, enabling marketers to turn granular analytical data into clear marketing activity plans instantly.

Coremetrics 2007 delivers automated cross sell recommendations based on visitor behavior; enhanced analytics enabling highly intelligent and automated marketing strategies; and multichannel analytics with IBM WebSphere Commerce. The suite is delivered in an on-demand, Software as a Service (SaaS) model that includes ongoing support by a team of business and analytics advisors. Coremetrics works with clients across all industries including the travel, financial, media, content and retail sectors, to help businesses achieve their online marketing objectives.

The new features in Coremetrics 2007 leverage the power of Coremetrics LIVE Profiles, the industry's leading record of all visitor behavior cross-session activity, making it easier for online managers and marketers to act on the data and make informed, targeted business decisions.

"With the increasing popularity of search, blogs, RSS feeds, podcasts and even virtual worlds, today's digital marketers are faced with an expanding and increasingly complex range of channels to reach their target audience," said John Squire, Vice President of Product Strategy and General Manager, Marketing Services at Coremetrics . "Consequently, they also have a mountain of data about customer behavior, buying patterns, and other decision-making factors. Coremetrics 2007 enables companies to maximize the impact of this data insight and transform it into real time, actionable marketing strategies that drive business success."

Real Time Campaign Management
Coremetrics 2007 provides users with an up-to-the-minute picture of marketing campaign, website, and product and revenue performance - enabling users to optimize campaigns and website changes as they unfold. The Real Time Monitor application is a graphical dashboard which provides both standard and customized key performance indicators (KPIs), enabling individuals to tailor metrics to their unique needs, and to map them to a specific campaign that is underway, in real time. The combination of tailored KPIs and immediacy of information enables organizations to track the results of their marketing campaigns or website changes and respond promptly to improve results.

In addition, Real Time Monitor supports integration of RSS (Really Simple Syndication) feeds, enabling input from other data sources such as intranets, inventory systems, POS applications, or even external news and blog sites.

Casual and outdoor apparel retailer Sierra Trading Post will be using Real Time Monitor to optimize campaigns and is looking forward to using it to boost holiday sales: "Keeping a close watch on minute by minute sales and orders will allow us to immediately respond to those events that are not always predictable," said Doug Williams, Director of Marketing at Sierra Trading Post. "Coremetrics Real Time Monitor will not only show us how our website is performing, but also how traffic, promotions and sales are interacting. The dashboards are exciting and intuitive, making it easy to spot trends and immediately capitalize on opportunities."

Intelligent Offer
Coremetrics Intelligent Offer optimizes cross promotional activities, increasing the acceptance of related product suggestions by online customers. Going beyond standard collaborative filtering tools, Intelligent Offer uses the rich customer behavior data stored in LIVE Profiles to automate the process of offering complementary products, services and content. Intelligent Offer recommendations are governed by recorded shopper browsing and buying patterns, as well as by client-determined suggestions and filters. For example, clients can filter out extremely popular products to ensure that they do not overrule products that are more relevant to a specific buyer. 

FootSmart, a division of Benchmark Brands, has achieved a 147% increase in cross sales since implementing an early version of Coremetrics Intelligent Offer: "Our merchandising team was spending over twenty hours per week identifying cross sell products," said Sarah Bowler, FootSmart's Senior Manager of E-Retail. "Intelligent Offer allows them to easily employ specific filters to automatically promote meaningful products to the individual buyer. Not only have we increased the relevance of the offers, we have driven up conversions, sales and average order value while freeing up time to focus on other priorities."

Coremetrics Online Analytics Enhancements
Coremetrics 2007 adds significant new capabilities for companies in the travel, financial services and content delivery spaces, including:

"Coremetrics continues to create value for its clients in support of the constantly changing online business environment," said Bob Ewald, Vice President of Marketing & Operations for Freewebs.com. "We are particularly intrigued by Coremetrics' new conversion points paradigm, which acknowledges that not all customers and conversions are valued equally. We anticipate being able to systematically assign value to our acquisition sources, content and customers over time, which will improve our decision making and will shape how we communicate to visitors."

Industry Leading Integration with IBM WebSphere Commerce
Coremetrics 2007 provides seamless integration with IBM WebSphere Commerce, enabling current WebSphere Commerce customers to rapidly deploy the Coremetrics 2007 suite and leverage the data for closed-loop marketing. Autotags are used to greatly simplify and speed deployment of the Coremetrics solution. Closed loop marketing is delivered by enabling users to build customer segments, such as visitors who abandoned a shopping cart, and with a single click export that segment to WebSphere Commerce for use in campaigns targeting these visitors. The integration closes the marketing loop with tailored reports on these campaigns providing a seamless link between IBM WebSphere Commerce and Coremetrics. For additional details on this announcement, please visit www.coremetrics.com/company/2006/pr06_09_13_ibm_websphere_solution.php

For more information or to schedule a demo, please contact 877-721-CORE or visit www.coremetrics.com.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.