Press Releases

Blair Selects Coremetrics for 360° View of its Multi-Channel Consumers

Multi-channel direct marketer chooses Coremetrics based on ease of integration with cross-channel platforms and applications

San Mateo, Calif.—August 29, 2006—Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Blair Corporation has selected Coremetrics as its analytics platform. Coremetrics' integration with IBM Websphere Commerce Suite, and its ability to integrate with email service provider Silverpop, and SAS Marketing Automation, were key factors in the selection process.

Blair is a multi-channel, direct marketer of women's, men's and home fashions ranked among America's top ten consumer apparel catalogers and is listed in the 2006 Internet Retailer Top 100 report. "We were looking for a single source of data for all our online activities," said Darren Schott, senior director of e-commerce at Blair. "We had data elements coming from multiple sources and sometimes saw discrepancies. Coremetrics offered an integrated, multi-channel solution that will provide us with one reliable source of reports based on a common set of data."

Blair also plans to use Coremetrics' targeted marketing strategy to better understand the needs of its consumers as well as enhance its exceptional customer service. By identifying groups of buyers that share common traits, Blair will be able to tailor its offering based on the merchandise choices these groups commonly make.

As part of its continuing commitment to customer service, Blair will use Coremetrics' visualization tools to further improve its online retail site, http://www.blair.com. By examining low performing pages, Blair's creative team will gain insight into techniques for reducing abandonment and increasing conversion rates. "We expect widespread adoption of Coremetrics' tools beyond the e-commerce group," said Rob Hosick, web analyst at Blair.com. "With Coremetrics' easy-to-use interface and intuitive reports, product information jumps off the page, meaning our merchants won't need to crunch numbers to measure the success of their programs."

"The ability to provide an integrated view across channels and customer touch points will be key to Blair's e-commerce activity, enabling them to easily transform data insights into real business actions," said Joe Davis, president and CEO at Coremetrics. "Our expertise lies not only in providing a compelling cross-channel analytics platform, but also in providing the highest levels of dedicated best practice advice and counsel to all our clients. This enables them to optimize e-commerce performance by maximizing the results of various scenarios."

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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