Press Releases

BeallsFlorida.com Replaces Web Analytics Tool with Coremetrics
to Enhance E-commerce Performance

Sunbelt Retailer Cites Customer Service, Security, and Benchmarking
as Major Benefits of Coremetrics Solution

San Mateo, Calif.—May 9, 2006—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that BeallsFlorida.com has selected Coremetrics to replace its current web analytics software. The Coremetrics solution will provide greater visibility into visitor behavior, enabling the BeallsFlorida.com e-commerce team to optimize site performance and more accurately measure the effectiveness of marketing campaigns. The company sells Florida lifestyle apparel, accessories, shoes, housewares and gifts through retail stores in Florida as well as through its www.beallsflorida.com web site.

"Coremetrics is the only vendor that demonstrated a willingness to build a partnership," said Laura Thorpe, Beall's E-commerce Manager of Merchandising and Analytics. "The Coremetrics team includes a business analyst, an account executive, and an implementation engineer, all of whom are playing a key role in helping us meet our goals for enhancing our e-commerce operations. Additional Coremetrics strengths include tight security to protect our data and industry benchmarking at no extra cost to give us a point of reference for measuring our performance."

Coremetrics offers the only hosted web analytics and precision marketing solution to capture and store Lifetime Individual Visitor Experience (LIVE) Profiles, the most accurate and complete source of online customer data. BeallsFlorida.com plans to use Coremetrics industry benchmarking data to help in establishing corporate key performance indicators. Moreover, the marketing staff plans to leverage built-in intelligent offer functionality to automate cross-sell recommendations. The company expects that this capability will not only reduce the time marketing spends on manual creation of cross-sell offers but also improve cross-sell effectiveness, ultimately resulting in increased revenues.

"Our client service model for building business partnerships, combined with rich analytics and marketing functionality make the Coremetrics solution an excellent choice for online retailers such as Beall's," said Joe Davis, president and CEO of Coremetrics. "We serve more top Internet retailers than any other web data provider, allowing us to deliver benchmarking and best practice insight that is unmatched in the industry."

Headquartered in Bradenton, Florida, Beall's, Inc. is a privately held corporation owned by the founding family and its employees. It is the parent company of Beall's Department Stores, Inc., Beall's Outlet Stores, Inc., and Burke's Outlet Stores, Inc. Through its subsidiaries, Beall's, Inc. operates the BeallsFlorida.com website and more than 500 retail store sites in states across the Sunbelt region of the U.S., with annual sales exceeding one billion dollars.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners, FTVentures and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin and Dallas, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.