Press Releases

Baseball Express Teams Up with Coremetrics and Responsys to
Optimize Email Marketing

Coremetrics Analysis Shows Conversion Increase of 110% Over Previous Mass Emailings

San Mateo , Calif.—March 22, 2006—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that Baseball Express, Inc., the largest direct marketer of baseball and softball equipment and apparel in the U.S., is achieving dramatic gains in email clickthrough, open, and conversion rates as well as higher average order value (AOV) since integrating Coremetrics Segmentation Workbench and the Responsys Interact^® email marketing platform. The combined solution enables Baseball Express to create highly targeted email campaigns that are delivering conversion rates up to 110 percent higher than broadcast mailings and boosting AOV by more than 11 percent.

"Our online sales have risen more than 400 percent in the past year," says Richard Calentine, Internet analyst at Baseball Express, Inc. "We can attribute much of this increase to improved email deliverability and behavioral targeting. Working with Coremetrics and Responsys, we've replaced our mass emailing approach with highly relevant, targeted emailings based on visitor behavior. We're now positioned to drive further value from our investment in Coremetrics and Responsys by using Coremetrics LIVEmail to create even more targeted email messaging."

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Seamlessly integrated with Responsys, Coremetrics plays an important role in Baseball Express' efforts to derive maximum value from its marketing investments. Baseball Express has used Coremetrics in the past to simplify checkout processes, optimize search, and refine pay-per-click campaigns. In early 2005, the company launched an email optimization initiative with Coremetrics and Responsys, which included three campaigns:

"Baseball Express took a very savvy approach to improving email performance by clearly defining its objectives around improving deliverability, defining segments, testing the timing of messages, and targeting based on actual behavior," said Joe Davis, president and CEO of Coremetrics. "Coremetrics LIVE (Lifetime Individual Visitor Experience) Profiles are providing the detailed behavioral information that the company needs to segment customers in a variety of ways to achieve optimum results from all of its email campaigns."

Founded in 1990, Baseball Express, Inc. is dedicated to providing fanatical customer service and ease of shopping to the baseball and softball players who demand the best performance products at reasonable prices. The company markets through catalogs, a retail outlet, and its online store at www.baseballexpress.com. Baseball Express prides itself on having the most knowledgeable customer service team and the broadest selection of baseball and softball products in the world.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Responsys
Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company's industry-leading email marketing platform, Responsys Interact®, empowers marketers to realize greater revenue and profitability gains through Individualized Lifecycle Marketing™—the automated, scalable process of delivering highly relevant email messages at perfectly timed moments in the customer lifecycle. Recognized as a market leader by both Forrester Research and JupiterResearch, Responsys is trusted by leading brands such as Avery Dennison, Avis Europe, Continental Airlines, Deutsche Lufthansa, Lands' End, Office Depot, PETCO, Salesforce.com, and The Sharper Image. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago, and Portland, Oregon. For more information, visit www.responsys.com.

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