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  NET-A-PORTER.COM Taps Power of Coremetrics to Optimize Search/Boost Revenues

Coremetrics LIVE Profile Data Provides Insight for Search Optimization, Generating £23,000 in Extra Monthly Revenue

London, U.K. and San Mateo , Calif.—December 5, 2005—Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that NET-A-PORTER has implemented Coremetrics to understand the sources and on-site behavior of their site visitors and customers. One of the first areas to receive attention and create positive results was in analyzing the value of organic and paid search and make better decisions regarding marketing spend for its www.net-a-porter.com Web site. One of the world's leading online luxury fashion boutiques, NET-A-PORTER showcases 100 top designers and ships to more than 90 countries around the world.

"Coremetrics reporting combined with detailed LIVE Profile data for each customer has given us insight into customer behavior. This data has enabled us to optimize our site for higher return on investment, and allowed us to identify new campaigns and new search terms that have provided a considerable lift in traffic," said Jon Bovard, eCommerce manager at NET-A-PORTER.

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Leveraging comprehensive visitor data gathered by Coremetrics and the ability to drill down to the keyword level, NET-A-PORTER is tracking how high spenders move through the site and what they are purchasing.

"NET-A-PORTER is an innovator in bringing the latest fashions from the world's top designers to women everywhere," said Joe Davis, president and CEO of Coremetrics. "With Coremetrics, NET-A-PORTER will be able to segment its customers and understand behavior over each customer's lifetime."

NET-A-PORTER is a rapidly growing, online boutique providing clothing, bags, shoes, and accessories from the world's "must-have" designers, including Jimmy Choo, Chloe, Marc Jacobs, Diane von Furstenberg, and Matthew Williamson. Since the company was founded in 2000, sales have doubled each year from £1.2 Million in its first year to £11.2 Million last year. Although based in the UK , the company has a global reach with more than 60 percent of the company's sales come from the U.S. and other countries.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.