Press Releases

Oriental Trading Company Selects Coremetrics to
Help Fuel Growth of Online Sales

Coremetrics Behavioral Data Will Enable Top-rated Internet Retailer to Improve Richness of Online Offerings and Precision of Marketing Campaigns

San Mateo , Calif.—November 8, 2005—Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Oriental Trading Company, Inc. (OTC) has implemented Coremetrics to help in fueling the growth of its online sales channel. OTC is the nation's leading direct marketer of novelties, toys, and party supplies, and a leading direct marketer of home décor products.

"Coremetrics will be important to growing our business," said Brian Moen, director, eCommerce at OTC . "One of our major goals is to improve the richness of the offerings we extend to shoppers through our Web site and our catalog. Coremetrics will provide the online behavioral information we need to achieve that goal. We will have the data we need to cross sell more effectively and to personalize our marketing campaigns."

Coremetrics offers the only hosted Web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. OTC chose Coremetrics over other solutions because of its rich feature set and robust analytics, which offer insight into how customers behave online and help in identifying areas for site improvement. The company plans to leverage these capabilities to increase online sales as an overall percent of revenues.

"A top 100 Internet retailer, OTC has built a reputation for being a strong and growing company with fun products and an unwavering commitment to outstanding customer service," said Joe Davis, president and CEO of Coremetrics. "With Coremetrics, OTC marketing managers can identify which campaigns are most effective at driving traffic to the site and merchandisers can base cross-sell and placement decisions on solid data. By personalizing and targeting online activities more precisely, the company will help ensure a quality customer experience while increasing revenues."

With more than 20,000 fun products, OTC meets the needs of individual consumers, teachers, schools, churches and businesses nationwide. The company's colorful catalogs and Web sites offer a huge variety of unique products, from party supplies and toys to gifts and home accents. In any season, for any reason, customers find it easy to purchase exactly what they're looking for at value prices. Headquartered in Omaha , Nebraska, OTC has been a successful business for more than 70 years.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.