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Bass Pro Shops Sees 50% Jump in Cross Sell Revenues with Coremetrics

Bass Pro Leverages Coremetrics Web Analytics Data to Personalize Marketing Campaigns and Increase Conversion Rates

San Mateo , Calif.—October 25, 2005—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that Bass Pro Shops, a premier destination outdoor retailer, is using Coremetrics web analytics data and marketing and merchandising best practices to personalize marketing campaigns and significantly improve cross sell opportunities. By offering the most relevant promotions and products to its customers, Bass Pro Shops recognized a 50% increase in cross sell revenues.

"Prior to using Coremetrics to automate cross sell promotions, Bass Pro was basing its merchandising decisions on antiquated technology instead of analytics data. We knew visitors were not being offered the most relevant products and we knew we were missing the opportunity to increase revenue," said David Seifert, Director of Operations, Direct Marketing, Bass Pro Shops. "Using Coremetrics, we quickly and effortlessly collected and analyzed the behavior of site visitors and were able to make automated, data-driven changes to our cross sell functionality almost immediately. We are extremely happy with the fact that cross sell now represents almost 30% of site sales."

Bass Pro Shops first implemented Coremetrics in 2003 to analyze visitor and customer behavior to improve the shopping experience. After recognizing a significant lift in sales based on site optimization best practices, Bass Pro Shops realized it could further capitalize on the unique visitor behavior data collected in Coremetrics LIVE Profiles to personalize campaigns and improve cross sell.

Specifically, Bass Pro used Coremetrics to identify which combination of products buyers and visitors were most likely to purchase. By analyzing visitor behavior throughout the entire shopping process, Bass Pro was able to determine the most highly relevant products to offer customers who browsed for specific items on the site.

After making a few changes to cross sell functionality—including the ability to receive targeted promotions within the search process—Bass Pro saw cross sell revenues increase by 49.7%, representing almost 30% of total site sales.

Headquartered in Springfield, Missouri, Bass Pro currently has more than 30 locations in 18 states across the U.S. and one location in Canada , attracting over 75 million visitors a year. The company offers more than 110,000 merchandise choices, with annual direct mailings of over 100 million catalogs and sale circulars. Since 1996, Bass Pro has operated www.basspro.com, a Web site offering nearly 80,000 unique products. The company's rapidly growing online business is projected to increase revenues by more than 20% off peak and more than 30% during the holiday season in 2005.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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