Press Releases

Coremetrics Customer Oakley Wins 2005 "Outstanding Website" Award

Web Marketing Association Recognizes Oakley.com for Its Cutting-Edge
Design and Ability to Deliver a Unique User Experience

San Mateo, Calif – September14, 2005 – Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Coremetrics customer Oakley.com has been awarded a 2005 WebAward for "Outstanding Website." Oakley, which built its Web site from the ground up based on detailed analysis of visitor behavior by Coremetrics, was recognized for creating a fashion-forward lifestyle site that delivers a unique user experience to visitors and customers.

"We're honored to receive the 2005 WebAward for 'Outstanding Website' for Oakley.com," said Ryan Erwin, general manager of Oakley Direct, Oakley, Inc. "Coremetrics has provided us the ability to test, analyze and ultimately improve every page of our site to ensure that we are consistently delivering the best possible user experience to every visitor and customer."

"Oakley is a leader in online branding and luxury retailing and we're pleased Coremetrics was able to play a key role in the creation of the award-winning Oakley.com site," said Joe Davis, president and CEO of Coremetrics. "By utilizing Coremetrics to accurately collect and analyze online customer behavioral data from the first click through to conversion, Oakley has put Web analytics to work to build a truly innovative Web site."

Now in its ninth year, the WebAwards, sponsored by the Web Marketing Association (WMA), is the premier annual award competition that judges Web sites against an ever-increasing Internet standard and against peer sites within their industry. Judges of the WebAwards, which include members the media, advertising executives, site designers, content providers, and Webmasters, look for sites that demonstrate accomplishment in terms of design, technology, navigation and innovation.

Oakley was recognized for offering a cutting-edge site aimed at brand-conscious consumers looking for the latest in premium sunglasses, prescription eyewear, performance apparel and accessories, footwear, watches, and wearable electronics. The Oakley.com Web site not only offers the retailer's latest products for sale, but also allows visitors to watch videos of the sports stars it sponsors.

Oakley puts customer data at the center of its Web design process, using Coremetrics to collect full behavioral data on every action taken on its Web site. Each page template is then reviewed as a user interface that can be tested, analyzed and improved to deliver the best possible user experience to every visitor and customer.

For example, in conjunction with Coremetrics, Oakley was able to pinpoint and correct problems in its checkout process. The development team quickly simplified forms, added a persistent progress indicator to checkout navigation, and reduced the number of available browsing options in order to decrease cart abandonment. The net result was a 25-percent improvement in checkout completion.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 450 brands and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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