Press Releases

Coremetrics Customer Fila Wins 2005 WebAward

Web Marketing Association Recognizes
Fila for Its Groundbreaking, Customer-Targeted filativa.com Site

San Mateo Calif – September14, 2005 – Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Coremetrics customer Fila has been awarded a 2005 "Standard of Excellence" WebAward for filativa.com. Built using detailed analysis of visitor behavior by Coremetrics, Filativa was recognized as a sophisticated, trend-conscious site that offers customers a one-to-one shopping experience.

Now in its ninth year, the WebAwards, sponsored by the Web Marketing Association (WMA), is the premier annual award competition that judges Web sites against an ever-increasing Internet standard and against peer sites within their industry. Judges of the WebAwards, which include members the media, advertising executives, site designers, content providers, and Webmasters, look for sites that demonstrate accomplishment in terms of design, technology, navigation and innovation. Filativa, the edgy, trend-setting new Web site from Italian footwear and apparel company Fila, was recognized for using sophisticated multimedia to offer customers a unique, targeted browsing and shopping experience. The site sells design-focused footwear and bags to a young, in-the-know crowd.

"We're honored to receive a Standard of Excellence Award for filativa.com," said Rob McClellan, general manager of Fila Online. "By implementing Coremetrics, we've been able to bridge the gap between our branding objectives and the nuts and bolts of marketing, merchandising and site design to build a site that not only perfectly reflects our brand vision, but also offers customers a chance to develop a one-on-one relationship with Filativa."

Fila is one of the world's leading luxury performance brands. The company's award-winning filativa.com site showcases the new Filativa line, which features products inspired by Fila's core sports categories of running, court and fitness fused with lifestyle activities and cultural influences to create footwear and apparel that appeals to a younger, more style-driven consumer. To build the Filativa site, Fila put customer behavioral data at the center of its Web design process. Using Coremetrics, Fila collects detailed behavioral data on site visitors and customers to create profile-based marketing and merchandising campaigns. Based on Coremetrics data, Fila is able to precisely design site elements based on customer interest. By ensuring that visitors are presented with the most relevant content and promotions, Fila optimizes the customer experience and has been able to increase conversion rates.

For example, Fila leveraged detailed behavioral data to design Flash-based site navigation and merchandising that mimics the experience of walking through a store aisle, only with better music and more information. Product descriptions include links to the actual Filativa product designers' blogs, allowing visitors to interact directly with the people designing the Filativa products for sale on the site.

"Fila has scored a huge win with filativa.com and we're pleased Coremetrics was able to play an integral role in the creation of the award-winning site," said Joe Davis, president and CEO of Coremetrics. "By utilizing Coremetrics to accurately collect and analyze all online customer behavioral data, Fila has created a new brand that speaks directly to a young, hip audience—and a site that builds a truly one-to-one relationship with these tech-savvy customers."

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 450 brands and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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