Press Releases

National Retail Federation Selects Coremetrics to Optimize Web Site Visitor Experience

World's Largest Retail Trade Association Chooses Coremetrics' Profile-Based
Web Analytics to Increase Membership and Event Registration

Las Vegas, NV– September13, 2005 – Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that the National Retail Federation (NRF) has selected Coremetrics to track and analyze customer behavior for three of its Web sites: www.nationalretailfederation.com , STORES Magazine ( www.stores.org ), and Shop.org ( www.shop.org ). The NRF is the world's largest retail trade association and will leverage Coremetrics' industry-leading Web analytics and marketing solutions to increase membership signup and event registration.

"NRF and the NRF brands are focused on serving the educational and resource needs of retailers worldwide. When looking for an organization to help us optimize our Web site, we wanted a partner who understood our target market," said Mike Gatti, vice president of marketing at NRF. "With over five years of measurable success in the retail industry, it is clear that Coremetrics understands the business needs of our joint clients and we look forward to leveraging these best practices to optimize the user experience on NRF sites."

Using Coremetrics' solutions, NRF will study how visitors interact with its Web sites and track and analyze pay-per-click keyword campaigns. This information will enable NRF to optimize its online content and increase the visibility of the organization, its research, and its events.

"NRF is the largest retail trade association in the world, and their decision to use Coremetrics is a testament to our expertise in the retail market," said Joe Davis, president and CEO of Coremetrics. "Because we service more top-400 retailers than any other Web analytics vendor, we're in the unique position of having hundreds of best practices around marketing, merchandising and site design. We are committed to sharing these best practices across our client base to help them optimize online channel performance."

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 400 clients and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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