Press Releases

ShareBuilder Uses Coremetrics to Boost Conversion
of Financial Services Customers

Detailed Funnel Analysis Helps Leading Online Broker Streamline Account
Set Up Process and Boost Marketing ROI

San Mateo, Calif. – September 7, 2005 – Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that ShareBuilder Securities Corp.'s www.sharebuilder.com, one of the leading online brokerages, has used Coremetrics' methodology to optimize its account set up process, driving a significant increase in customer satisfaction and conversion.

"Coremetrics' expertise in the financial services sector enables ShareBuilder to improve the site experience for our customers," said Dick Roth, director of marketing research at ShareBuilder. "By gathering detailed behavioral data, we can optimize our account set up process and make it easier for customers to get started."

ShareBuilder first implemented Coremetrics in 2004 to analyze visitor and customer behavior, improve the online experience, and boost conversion of high-value customers. Analysis of the complete clickstream data on each visitor captured in Coremetrics LIVE Profiles enabled ShareBuilder to undertake detailed funnel analysis and improve its account setup process. By optimizing the design of key pages on its site, ShareBuilder reduced errors on the first page of its account setup funnel by 14%. In addition, ShareBuilder saw a 6% improvement in visitor progression beyond the first page of the setup process.

Specifically created to serve the unique data-intensive needs of financial services companies, Coremetrics Online Analytics for Financial Services is a fully outsourced Web analytics platform that enables banks, brokerages, insurance providers, and diversified financial services organizations to gain a deep understanding of online customer behavior.

ShareBuilder, based in Bellevue, Washington, is an online brokerage designed to make investing in the stock market simple and affordable. With no account or investment minimums, customers can choose from three automatic, dollar-based investing programs or two subscription-based programs that offer multiple stock purchases at even lower costs per transaction and advanced portfolio tools. Real-time buy and sell transactions are also available through market and limit orders. ShareBuilder Securities Corporation, a subsidiary of ShareBuilder Corporation, is a registered broker-dealer and member NASD/SIPC.  

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 400 clients and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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