Press Releases

Coremetrics Extends Precision Marketing Suite with Availability of Search Marketing Solutions

Coremetrics Search is First to Enable Creation, Management and Optimization of Paid Search Campaigns Based on a Comprehensive Profile of Online Visitors

San Mateo, Calif. – August 30, 2005 – Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced the release of Coremetrics Search, the industry's first closed-loop solution for creating, managing and optimizing pay per click marketing campaigns across multiple search engines. Coremetrics Search enables marketers to consolidate search-engine marketing, target high-value customers through optimized merchandising efforts, and maximize the value of acquired visitors through integrated Web analytics—all within a single, easy-to-use interface. Coremetrics is also announcing broader availability of Search Marketing Services, which have been selectively offered to clients over the past year.

With spending on search engine marketing expected to surpass $11 billion by 2010 ("US Online Marketing Forecast: 2005 To 2010," Forrester Research, May 2, 2005), marketers are faced with the double-edged challenge of lowering advertising costs and, at the same time, creating compelling campaigns to attract high-value customers. By consolidating and streamlining business processes across multiple search engines, Coremetrics Search will drastically lower the cost of campaign management and boost return on advertising investment to unprecedented levels.

"By working with our clients to dramatically improve the effectiveness of their paid search marketing campaigns for over a year, we've built Coremetrics Search from the ground up based on the specific needs of online marketers," said Joe Davis, president and CEO of Coremetrics. "Coremetrics already offers the industry's most accurate and comprehensive source of online customer data—from the first click through to conversion. Now, Coremetrics Search extends our precision marketing solutions to allow online marketers to create, manage and optimize their diverse paid search marketing campaigns in a single interface."

Coremetrics Search is fully integrated with Google and Yahoo!, giving users the ability to seamlessly create and manage keyword campaigns from directly within the Coremetrics Search interface. Further, the integration of Coremetrics Search with Coremetrics Online Analytics, the industry's leading online analytics platform, allows online marketers to gather valuable visitor behavioral information on click-through rates, conversions, and granular merchandising response to gain a deep understanding of the effectiveness of their paid search campaigns.

A Seamless Interface from Creation to Optimization
Before Coremetrics Search, marketers were forced to create and manage ads within the proprietary interfaces offered by the search engines, thus managing each campaign separately. To analyze and optimize the effectiveness of these campaigns, however, marketers then had to leverage a separate Web analytics system for tracking and measuring campaign response. Coremetrics Search closes the loop between search engines and Web analytics, allowing marketers to precisely manage and optimize their diverse campaigns within a single interface.

"Coremetrics Search will enable us to effortlessly manage our paid search campaigns since bid management, ad creation, and campaign management are all integrated with Coremetrics 2005," said Todd Jones, Manager of eCommerce Marketing and Analytics, Bass Pro.  "More importantly, Coremetrics Search uncovers the impact of the associated natural search queries, which will allow us to improve our complete search marketing program."

While other Web analytics firms offer solutions to manage paid search bids, Coremetrics is the first to manage the entire paid search process in one place—from choosing and bidding on keywords to developing creative texts to analyzing paid search performance against all other online marketing campaigns. In addition, Coremetrics Search automatically generates tracking codes for keyword campaigns, eliminating the administrative overhead for marketers who have had to manually assign these codes to each keyword in the past.

Measure Keyword Value from First to Last Touch
Because Coremetrics Search is seamlessly integrated with Coremetrics Online Analytics, marketers can now gain deep understanding of the correlation between paid search and natural search traffic and how these searches lead to conversion of high-value customers. Coremetrics Search leverages pattern-matching algorithms to identify paid and natural search queries used by site visitors that are similar, providing a broad range of possibilities for keyword expansion. Based on the unique visitor clickstream data collected in Coremetrics, marketers can optimize keyword campaigns to reduce landing-page abandonment and increase overall return on advertising spend.

Coremetrics Search also allows marketers to gain a comprehensive view of the influence of all keywords in their campaigns. For example, a visitor first enters a site via a Google search on "cashmere sweaters." She returns the next day after searching for "twin sets," ultimately buying a sweater that day. While other Web analytics firms only allow users to measure last-touch keywords, Coremetrics Search allows marketers to allocate value to all clicks in a visitor's search history, from the first to the last touch.

Search Marketing Services
Coremetrics is also announcing the broader availability of Coremetrics Search Services, a full-service strategic management program for the creation, placement and optimization of pay per click marketing campaigns. Over the past year, the Coremetrics Search Services team has provided a select group of clients with management of their PPC campaigns worldwide.

"The Coremetrics Search Services team worked diligently to understand our business and customer needs," said Lydia Pierson, Manager, Marketing and Internet Business Development, The Buckle.  "They were able to rework, refresh and manage our existing campaigns.  We quickly increased the quality of our paid search traffic and return on ad spend, allowing us to expand our budget and keyword base."

Pricing and Availability
Coremetrics Search is now available. Pricing starts at $2000 a month based on the number of managed keywords per search engine. Coremetrics Search Services is available now and is flexibly priced based on the client's business requirements.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 450 brands and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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