Press Releases

San Mateo, Calif. – November 22, 2004 – Coremetrics™, a leading provider of hosted Web analytics, marketing and merchandising solutions , today announced that Ace Mart has leveraged analysis of online marketing performance from Coremetrics to reduce monthly marketing spend by 25% while increasing ROI. Ace Mart Restaurant Supply is a leading restaurant supplier with annual sales exceeding $50 million, and used the Coremetrics system to track and analyze the ROI from all of their online marketing campaigns in a single interface. At a glance, this leading specialty retailer was able to identify and eliminate under-performing campaigns and drive new efficiencies in online marketing.

Coremetrics offers the industry's first marketing solution to auto-sense and measure the performance of all keyword, banner, affiliate, portal, and email campaigns in a single, sortable interface organized according to a company's own hierarchy of marketing programs. Prior to implementing Coremetrics, Ace Mart didn't know how their campaigns were performing relative to each other. Further, the analysis they received from their marketing partners showed click-through rates but not the resulting sales.  

"We were running several online marketing campaigns and all of them were successful in driving traffic to our web site," said Ryan Rodkey, webmaster at Ace Mart. "However, Web site traffic is not the right metric to gauge whether a marketing campaign is effective – you must look at the resulting sales. With Coremetrics, our team analyzed the ROI of all our campaigns in a single interface so we were able to rapidly identify the under-performing campaigns and eliminate them from our budget. Because of Coremetrics, we are saving 25 percent of our budget per month and we finally understand which campaigns drive sales. Our team can now re-direct those savings into our top performers and increase our revenue."

Using Coremetrics, Ace Mart was able to quickly gauge which campaigns were delivering ROI and which campaigns were under-performing. By making the following changes, Ace Mart has been able to reduce marketing spend while increasing ROI.

Eliminate 50% of Paid Keywords
The first change Ace Mart made was to eliminate low-performing keywords from their paid search campaigns. Out of 800 leading PPC provider keywords, they identified that over 50% of them were driving traffic to the Web site but not resulting in any actual sales. By eliminating over 50% of their keyword buys, they were able to reduce marketing keyword spends while attaining an increased ROI.

Cut Paid Inclusion Marketing by 75%
The second change was to reduce their paid inclusion marketing spend by 75%. Coremetrics quickly revealed that their paid inclusion marketing program wasn't delivering enough ROI to support their current spend.

Cancel All Online Text Banner Advertising
Coremetrics showed that Ace Mart's text banner advertisements only had a .32% conversion rate in effect delivering no revenue, so they eliminated the text banner advertising program altogether.

 "Companies today are running several different online marketing campaigns, and it's very difficult to compare the ROI across the board using a single, consistent metric," said Joe Davis, president and CEO of Coremetrics. "Comparing reports from all the marketing vendors is like comparing apples to oranges, and the MMC is one of our most popular services because it solves this problem. By automatically tracking the performance of every single marketing campaign and presenting the results in a single interface, companies like Ace Mart can quickly improve the ROI from their online marketing efforts."

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 300 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.