Press Releases

San Mateo, Calif. – November 1, 2004 – Coremetrics™, a leading provider of hosted Web analytics, marketing and merchandising solutions , today announced that The Bombay Company has deployed hosted Web analytics from Coremetrics within the Amazon eCommerce platform to track and analyze online customer and visitor behavior for www.bombaycompany.com, www.bombaykids.com and www.bombayoutlet.com . Over the past year, The Bombay Company has leveraged hosted Web analytics from Coremetrics to achieve online success, and recently elected to extend their use of Coremetrics on the Amazon eCommerce platform to drive multi-channel initiatives and aggressively grow their online business.

" With Coremetrics, we are able to track the impact and influence online marketing programs have on bottom-line profitability. We track every dollar spent, and we hold our online advertising partners accountable for meeting strict ROI targets," said Stacey Gross, director of Internet Operations at The Bombay Company. "We've been using Coremetrics successfully for the past year, so when we decided to move to the Amazon eCommerce platform, there was no question that we wanted to use Coremetrics for Web analytics. Our decision to work with both Coremetrics and Amazon represents a key milestone as we focus on aggressively growing our online business."

While Amazon will now build and maintain all Bombay-branded Web sites, Coremetrics will continue to host all of the retailer's sophisticated online analytics – from capturing every single aspect of online and visitor customer behavior to analyzing online marketing, merchandising and site design initiatives.

"The fact that The Bombay Company has chosen to deploy Web analytics from Coremetrics on the Amazon platform is a testament to the depth of our product and our expertise in B2C eCommerce,” said Joe Davis, president and CEO of Coremetrics. “Over the past year, Bombay has successfully used Coremetrics to understand exactly how their online business performs and what actions they can take to increase revenues. We are pleased that our successful track record with The Bombay Company led to the recent integration of our data tags within the Amazon platform."

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 300 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria 's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo , California with offices in Austin , Texas and Portland , Oregon . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.