Press Releases

ANAHEIM, CALIF., Oct. 5, 2004 – iPhrase™ Technologies, developer of the OneStep^® platform for online search and customer interaction, and Coremetrics, the leading provider of Web analytics, marketing and merchandising solutions, today announced that they have partnered to provide integrated search analytics to retailers, financial services organizations and technology companies. Unveiled at the Shop.org 2004 Annual Summit in Anaheim, Calif., the partnership enables companies to dramatically improve site search capabilities, enhance navigation and more effectively merchandise to increase conversion rates, boost revenue, and minimize the support costs associated with other assisted-service channels.

Combining the iPhrase OneStep^® platform with Coremetrics Online Analytics 2004, provides marketing, IT and financial managers with the insight necessary to refine and improve search results. Managers will also gain greater insight into circumstances that cause escalation to higher cost channels when customers are unable to resolve their support questions online.

Restoration Hardware, ( www.restorationhardware.com ) a joint customer of iPhrase and Coremetrics, is already using the technology to create an optimal user experience for their customers and drive online profitability.

“Working together, iPhrase and Coremetrics are enabling users to track and analyze how site searches lead to increased revenue and reduced costs,” said John Squire, vice president of product management for Coremetrics. “Our integrated solution helps leaders in retail, financial services, and technology leverage search data to improve online merchandising.”

“We continually strive to provide our customers with technology that helps them to improve their business and satisfy their customers,” said Tony Frazier , senior vice president of marketing for iPhrase. “Through the Coremetrics integration, we are able to deliver a best-of-breed solution that makes even the most in depth analysis possible.”

“Now retailers can find out what people are buying from site search, then play that up in site navigation and merchandising,” says Eric Peterson, site technology and operations analyst at Jupiter Research.

The award-winning OneStep platform addresses business challenges across the enterprise including commerce, search and retrieval, customer and employee service and support, email deflection and contact center management. Companies using OneStep routinely achieve 85 to 95 percent accuracy in the searches they perform, are able to increase sales conversion rates and improve customer satisfaction and inquiry resolution by more than 30 percent.  

About iPhrase
iPhrase is a leading provider of innovative search and customer interaction solutions that help companies with complex offerings automate sales, service, and support operations. The company’s products convert each customer encounter into a measurable business outcome by leveraging a real-time understanding of users' needs, corporate objectives, and available resources to deliver the best possible online experience. More than 170 companies including Charles Schwab, Countrywide Financial, Gateway, National Semiconductor, Neiman Marcus and RadioShack use iPhrase-powered solutions to add millions to their bottom line by reducing costs, increasing revenue, and improving satisfaction among customers, partners, and employees. For more information, visit www.iphrase.com or call 781-533-7300.  

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build Lifetime Individual Visitor Experience Profiles that serve as the foundation for successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives can attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 300 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, CA with offices in Austin, TX and Portland, OR. To learn more, visit www.coremetrics.com or call 877-721-CORE.

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