Press Releases

San Mateo, Calif. – September 27, 2004 – Coremetrics™, a leading provider of hosted Web analytics, marketing and merchandising solutions, today announced that the TV and Web retailer HSN has deployed hosted Web analytics from Coremetrics to attract and convert high value customers through detailed analysis of online marketing and merchandising initiatives. HSN originated the electronic retailing industry in 1977 and is now a global multi-channel retailer with consolidated sales of $2.2 billion in 2003 and a growing customer base of over 5 million.

After evaluating solutions from Coremetrics and others in the industry, HSN selected Coremetrics for the company's detailed behavioral profiles and recognition as the leading provider of Web analytics for online retailers. Coremetrics is the only Web analytics vendor to offer a solution created specifically for online retailers, and today services 50% of the top 100 retail sites with a Web analytics solution.

"Our Web site has grown considerably since its launch in 1999, attracting hundreds of thousands of new customers each year," said Scott Sanborn, vice president of marketing for HSN.com. "As our Web presence grows, it is increasingly important that we understand how our customers behave online so we can ensure a positive online shopping experience. We selected Coremetrics because they offered an incredibly comprehensive view of online customer behavior, and we plan to leverage this in our marketing, merchandising and site design initiatives to improve online business performance."

Initially, HSN will leverage Coremetrics' profile-based Web analytics to improve online marketing performance and increase the effectiveness of merchandising efforts. HSN will increase the lifetime value of customers by delivering sophisticated email campaigns that are based on a customer's recent online behavior. The global specialty retailer will also utilize clickstream reports from Coremetrics to understand how visitors navigate the Web site and improve the way that goods are presented online.

"HSN is a thought leader among online retailers, and they selected Coremetrics after a very thorough comparison because of the value that profile-based Web analytics brings to e-business initiatives," said Joe Davis, president and CEO of Coremetrics. "As HSN begins to leverage rich customer profiles from Coremetrics for their online marketing and merchandising efforts, they will rapidly recognize increased ROI and improved customer retention ratios."  

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 250 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria 's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo , California with offices in Austin , Texas and Portland , Oregon . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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