Press Releases

San Mateo, Calif. – September 27, 2004 - Coremetrics™, a leading provider of hosted Web analytics solutions, announced today that Centex Home Equity Company, LLC will deploy hosted Web analytics from Coremetrics to analyze online customer behavior. Centex Home Equity, the home equity subsidiary of Centex Corporation, a Fortune 250 company, will leverage detailed analysis of online customer behavior from Coremetrics to drive improvements in Web site usability and improve customer satisfaction through studying the effectiveness of current Web site usability.

Specifically created to serve the unique data-intensive needs of financial services companies, Coremetrics Online Analytics for Financial Services represents a comprehensive outsourced solution for storing and analyzing online visitor behavior across multiple lines of business, financial products, and data initiatives. Coremetrics Online Analytics for Financial Services is the industry’s only Web analytics platform that captures all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives.

"Financial services companies focus intently on customer satisfaction, so it's critical that they understand the lifetime behavior of their customers across all channels," said Joe Davis, president and CEO of Coremetrics. "Coremetrics has established a clear leadership position in the retail market and has seen growing momentum in financial services this past year. The rich behavioral data and advanced marketing and site optimization tools we offer enable us to consistently win against our competitors in head-to-head comparisons."

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 250 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Centex Home Equity
Centex Home Equity Company is a subsidiary of Dallas, Texas-based Centex Corporation (NYSE: CTX). Through other subsidiaries, Centex ranks among the nations largest companies in homebuilding, home services and commercial contracting. Centex is ranked No. 12 on Business Weeks magazine’s 2004 annual list of the “Top 50 Best Performing Companies” in the U.S. and consistently ranks among the most admired companies in its industry, according to FORTUNE magazine.

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