Press Releases

San Mateo, CA – July 26, 2004 – Coremetrics™, a leading provider of hosted Web analytics solutions, today announced the appointment of Jane Paolucci to the position of vice president of marketing. Paolucci brings over 13 years of strategic marketing and public relations experience to the Coremetrics executive team. As the new vice president of marketing, Paolucci will develop and lead the execution of strategic marketing initiatives to extend Coremetrics' presence in the hosted Web analytics market.

" We are pleased to have attracted Jane Paolucci, a proven marketing executive with extensive experience in creating and implementing marketing strategies that deliver bottom line results,” said Joe Davis, president and CEO of Coremetrics. “Her broad knowledge of the CRM market and her strategic leadership will be instrumental in driving Coremetrics' continued market penetration.”

Paolucci’s experience includes leading the marketing and public relations efforts for both large and small companies in the Customer Relationship Management (CRM) market. Prior to joining Coremetrics, Paolucci was the group director of public relations at Siebel Systems, Inc. where she was responsible for leading communication programs for over 20 business lines. Before Siebel Systems, Paolucci was the director of analyst and public relations at Amdocs where she managed worldwide communications activities for the Clarify CRM division. Paolucci has also held a senior position as director of corporate marketing at Remedy Corporation where she managed all CRM marketing activities. In addition, Paolucci has held marketing roles at high technology companies including Decisive Technology, which was acquired by MessageMedia, and Neuron Data, which was renamed Blaze Software.

"In just a few years, Coremetrics has established a leadership position in the hosted Web analytics market based on highly differentiated technology, superior customer support and a top notch customer list," said Jane Paolucci, vice president of marketing at Coremetrics. "The Web analytics market is expanding rapidly and Coremetrics is well poised to capitalize on this growth. I look forward to working with the team to significantly grow revenues and identify new markets to take advantage of Coremetrics' profile-centric online customer data."

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics service s over 230 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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