Press Releases

San Mateo, Calif. – July 1, 2004 – For the second year in a row, Coremetrics™, a leading provider of hosted Web analytics solutions, today announced that the company was named a market leader in a pair of Forrester Wave™ Reports that ranked Web analytics vendors based on their ability to serve both B2C and customer service Web sites. Coremetrics was identified as a leader among the top 14 Web analytics vendors based on the company's premier behavioral analysis, segmentation tools and strategic marketing partnerships. The Forrester Wave Reports, “Selecting A B2C Site Analytics Product” and “Selecting Web Site Analytics For Service Sites,” were published on June 28, 2004 and were built on an open methodology and straightforward algorithm that exposes vendor scores, key attributes and weightings in an interactive spreadsheet.

According to the reports’ author Bob Chatham principal analyst, Coremetrics combines premier behavioral analysis and segmentation tools with superb customer service of its own to establish a leadership position in the Web site analytics market. Chatham recommends that thoughtful marketing and services organizations should select Coremetrics, and predicts they will remain the favorite of hardcore marketers. Coremetrics’ focus on customer profile data and connections to marketing partners like CheetahMail and Commission Junction make it a reliable hub for online marketing execution.

"Coremetrics commitment to providing the industry’s most comprehensive history of online customer behavior and the most advanced marketing and merchandising capabilities is confirmed by our leadership position in the Forrester Wave Report for Web Analytics,” said Joe Davis, president and CEO or Coremetrics. “Our customers, who represent 50% of the Top 100 retail Web sites such as CompUSA and Williams Sonoma, are on the forefront of retail innovation in online marketing, merchandising and channel management. We have been able to drive significant ROI for our clients – a recent client satisfaction survey had respondents confirming that 85% received a positive ROI from Coremetrics in 12 weeks or less. We’re continuing to strengthen our offering to best provide companies a multi-channel view of the customer and improve the efficiency of their online marketing campaigns.”

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 230 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria 's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo , California with offices in Austin , Texas and Portland , Oregon . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.