Press Releases

San Mateo, CA – June 15, 2004 – Coremetrics™, the leading provider of hosted Web analytics solutions, today announced that nearly half of the top 100 online retail sites with a Web analytics solution are using Coremetrics to analyze online customer and visitor behavior. Coremetrics is the only company that offers a Web analytics solution tailored specifically towards the online retail market, and today services more than five times as many top 100 retail sites as its nearest Web analytics competitors.

The top 100 retail Web sites are identified in a June 2004 report by Internet Retailer, and ranked based on 2003 Web sales. Internet Retailer is the industry's leading business publication that is solely focused on the Internet retailing market. Victoria's Secret, Williams-Sonoma and CompUSA are just a few of the leading retailers on the top 100 list that leverage hosted Web analytics from Coremetrics to increase e-business profitability and improve customer lifetime value.

"Coremetrics is dominant in the online retailing industry for a simple reason: we understand retailers’ needs and deliver real results. Working closely with top retailers like Neiman Marcus, Cabela’s, and Spiegel for years, we have developed a proven methodology for increasing online conversions, boosting marketing ROI, and enhancing customer lifetime value for our clients," said Joe Davis, president and CEO of Coremetrics. "Our top clients are thought leaders in the online retail community as evidenced by the fact that Coremetrics services over 70% of companies represented on Shop.org’s Board of Directors. As the clear standard for web analytics in retail we are fully committed to extending our clients’ knowledge base through collective learning and innovation in online marketing, merchandising and channel management."

In addition to servicing nearly half of the top 100 retail sites that use a Web analytics solution, Coremetrics services 2 or more of the top 3 retailers in the following merchandising markets: Apparel and Accessories; Hardware / Home Improvement; Houseware / Home Furnishings; and Office Supplies.

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine and web site that serve the retailing community. The magazine and web site focus on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. The magazine’s 34,000 subscribers are senior executives primarily from retail chains, independent stores and catalogs. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 27,000 opt-in subscribers. The Top 300 Guide ranks the 300 largest online retailers, based on annual sales. The Guide is available at InternetRetailer.com or by calling 312-362-9536.

About Coremetrics
Coremetrics is the leading provider of Web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 230 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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