Press Releases

Burlingame , CA – May 3, 2004 – Coremetrics™, the leading provider of hosted Web analytics solutions, today announced that TaxBrain (www.taxbrain.com) has deployed Coremetrics to optimize the company's multi-million dollar investment in online media spending. TaxBrain is currently using the Coremetrics Marketing Management Center (MMC) to rapidly view accurate, unbiased analysis of thousands of simultaneous marketing programs in order to compare, optimize and negotiate revenue-based pricing for all online marketing initiatives. The MMC is the industry's first hosted marketing analytics solution that auto-senses and seamlessly measures the performance of keyword, banner, affiliate, portal, and email campaigns in a single, sortable interface.

"Due to the extreme seasonality of our online tax services business, we must aggressively manage and optimize our online media spending in order to acquire and sustain customer relationships year over year," said Craig Petz, vice president of marketing at TaxBrain. "Until Coremetrics, we relied heavily upon marketing reports supplied by various partners. While these reports were useful for monitoring the performance of a single marketing channel, they did not provide a comprehensive view of marketing activity. Coremetrics provides a uniform marketing ROI measurement framework covering multiple key conversion points within our most important site processes. Furthermore, Coremetrics easily imports relevant data from each marketing partner thereby ensuring that the marketing analysis meets our unique needs."

TaxBrain leveraged Coremetrics' unique custom reporting and data integration capabilities to deploy a customized version of the MMC. The Web-based interface integrates impression, click-through, and cost data from each partner through a daily data import. This enables TaxBrain to calculate multiple Key Event conversion rates and ROI for each vendor, campaign, and placement, integrating relevant partner data with individual visitor data captured by Coremetrics.

By deploying a uniquely configured version of the MMC, TaxBrain can now analyze the performance and value of every marketing relationship and online media buy along multiple dimensions. The Key Event conversion rates reveal visitor progress through multiple discrete points on TaxBrain.com’s Web site, including taxpayer registration, a 20-question needs assessment, and tax return submission. The detailed ROI measurement offered by Coremetrics immediately exposes under-performing placements, enabling TaxBrain to intelligently reduce or re-allocate its online marketing spend before, during, and after the tax season.

"Online marketers are running thousands of marketing campaigns, but they have a very hard time comparing performance across all the different mediums," said Joe Davis, president and CEO of Coremetrics. "We offer the industry's only online marketing management solution that automatically tracks the performance of every single online campaign in a uniform framework– from email, to natural and paid search. Companies like TaxBrain benefit greatly from our solution because they are able to quickly assess ROI, eliminate under-performing campaigns and negotiate appropriate rates to make their campaigns successful."

About TaxBrain Online Tax Center
TaxBrain is a full service online tax center providing tax advice, tools, and resources all year to help taxpayers manage their tax burden with greater confidence and ease. TaxBrain is the only Web-based tax solution that delivers online preparation, filing, professional assistance and representation for taxpayers in all 50 states. Launched in 2000, TaxBrain delivers the vision of a fully integrated tax center that accommodates the schedule and needs of the busy American lifestyle. In 2002, TaxBrain emerged as one of the most popular services for online tax preparation and filing available on the web. For more information, visit www.taxbrain.com.

About Coremetrics
Coremetrics is the leading provider of Web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria 's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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