Burlingame, CA – April 13, 2004 – Coremetrics©, the leading provider of hosted Web analytics solutions, today announced that ShareBuilder Securities Corporation (www.sharebuilder.com) has selected Coremetrics to provide analysis of online customer and visitor behavior. ShareBuilder ®, one of the nation’s fastest growing online brokerages, offers a simple, flexible, and affordable way to build wealth through long-term investing. ShareBuilder will leverage Coremetrics' leading Web analytics platform to understand how different types of online content impacts conversion ratios and overall Web site usability.
"Coremetrics has superior tools and technology to effectively analyze online consumer behavior," said Harold Zeitz , chief operating officer & chief marketing officer at ShareBuilder. "We're excited to be working with the leaders in Web analytics to enhance the online experience for our customers."
Specifically created to serve the unique data-intensive needs of financial services companies, Coremetrics Online Analytics for Financial Services is a fully outsourced Web analytics platform that enables banks, brokerages, insurance providers, and diversified financial services organizations to gain a deep understanding of online customer behavior. These insights can be used to optimize both online and offline marketing and product decisions, taking full advantage of Coremetrics’ customer profile-based platform. Through a patent-pending browser-based data collection technology, Coremetrics secures information in real-time to build LIVE (Lifetime Individual Visitor Experience) Profiles. LIVE Profiles are the most complete and accurate online customer and visitor information available in the market.
"Coremetrics is widely recognized as the established leader in Web analytics for online retailers, and we are now aggressively pursuing the financial services vertical because our profile-based data warehouse of online behavior aligns perfectly with their business needs," said Joe Davis, president and CEO of Coremetrics. "ShareBuilder is an emerging leader in the online financial services market, and we look forward to partnering with them."
About ShareBuilder
ShareBuilder ( www.sharebuilder.com ) is an online brokerage designed to make investing in the stock market simple and affordable. With no account or investment minimums, customers can choose from three automatic, dollar-based investing programs. Individual transactions start at just $4* per investment, or customers can choose from two subscription-based programs that offer multiple stock purchases at even lower costs per transaction and advanced portfolio tools. Real-Time buy and sell transactions are also available through market and limit orders. ShareBuilder Securities Corporation, a subsidiary of ShareBuilder Corporation, is a registered broker-dealer and member NASD/SIPC.
*See www.sharebuilder.com for complete information, including full fee schedule, does not include real-time trades.
About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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