Press Releases

"In January and February, weather.com was the most heavily visited news and information site on the Internet, and as such generates an overwhelming amount of online data," said Joe Fiveash, senior vice president and general manager for The Weather Channel Interactive. "Coremetrics handles the process of collecting and analyzing that data for us, and gives us detailed insight into the behavior of specific visitor segments on our Web site. Coremetrics' expertise in conversion analysis is critical to helping us successfully convert visitors into customers, and we look forward to boosting our ad revenues by targeting ads more effectively towards high-value visitor groups."

Coremetrics provides analysis of Web site activity for The Weather Channel Interactive by capturing and storing information in real-time to build LIVE (Lifetime Individual Visitor Experience) Profiles. LIVE Profiles are the source of all Coremetrics reporting and analysis, and provide the detailed analysis necessary to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The Weather Channel Interactive will leverage LIVE Profiles to segment Web site visitors and more effectively target online advertisements based on displayed behaviors. Funnel analysis reports from Coremetrics will enable The Weather Channel Interactive to compare and contrast the conversion and value associated with each step along key Website scenarios. Coremetrics also offers a wide range of site analysis reports that allows The Weather Channel Interactive to identify and eliminate site design problems to ensure a rewarding online experience for all visitors. Coremetrics’ flagship Web analytics platform, Online Analytics 2004, is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

"Coremetrics has built the most scalable, reliable Web analytics solution available today, and we’re proud to serve many of the highest-volume consumer sites on the Web," said Joe Davis, president and CEO of Coremetrics. "Coremetrics has established its Web analytics leadership position by helping retail, financial services, and travel sites improve conversions online. As the business model for content sites evolve towards revenue-based conversion and segment-based ad targeting, we have discovered that our core strengths of measuring conversion ratios, attributing ROI and enabling customer segmentation also apply to forward-thinking content sites like weather.com. We are extremely pleased to be servicing one of the busiest sites on the Internet, and we look forward to a long and mutually beneficial relationship."

About weather.com
weather.com, a product of The Weather Channel Interactive and the Web site of The Weather Channel^®, is the ultimate source of weather on the Web. The site helps users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com averages 20 million unique users each month and is consistently ranked the most popular source of online weather information, among the Top 15 of all Web domains and a top news and information site according to Nielsen//NetRatings. The Weather Channel Interactive is the leading provider of broadband and wireless weather products and also provides consumers with unique and customizable products such as Desktop Weather by The Weather Channel and Notify! by The Weather Channel, a personalized weather alert service. The company’s partnerships include America Online, Yahoo!, Excite Networks, MSNBC.com, USAToday.com, AT&T WorldNet, ABCNews.com, Digital City, Road Runner, Verizon Wireless, Cingular, AT&T Wireless, Sprint, Nextel and Palm Computing.

About Coremetrics
Coremetrics is the leading provider of hosted Web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel Interactive, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.