Press Releases

Burlingame, CA - March 15, 2004 - Coremetrics^©, the leading provider of Web analytics solutions, today appointed Joe Davis as the company's new president and CEO. Prior to joining Coremetrics, Davis served as the group vice president and general manager of the CRM division at PeopleSoft (NASDAQ: PSFT) where he led the worldwide development and overall strategy for the CRM product division. As the president and CEO of Coremetrics, Davis will lead the company's overall strategy, oversee day-to-day operations and identify high-growth markets that are well positioned to take advantage of Coremetrics' LIVE (Lifetime Individual Visitor Experience) Profiles, the industry's most detailed view of all online customer and visitor behavior.

"The Internet channel is the best channel for observing and analyzing customer behavior and companies that successfully integrate online data in a 360º view of the customer will drive new business efficiencies and create sustainable competitive advantage," said Joe Davis, president and CEO of Coremetrics. "Coremetrics has solidified its leadership position in the Web analytics market by offering the most comprehensive and extensible source of online customer data available in the market today. With its industry-leading LIVE Profile platform, best-in-class analytical applications and premier client roster, Coremetrics is exceptionally well positioned for rapid growth. I am excited to be working with an excellent team, as well as investors that continue to support the company's aggressive growth strategy with capital."

Davis brings over twenty years of executive-level management experience to the Coremetrics team. Before joining Coremetrics as president and CEO, he led worldwide development, strategy, marketing and customer support operations for the CRM business unit within PeopleSoft, the world's second-largest enterprise application software company. Prior to his tenure at PeopleSoft, Davis served as president of Nortel Networks' eBusiness division, where he held full P&L responsibility for a division of 1,500 employees and over $300 million in revenues. Prior to that, Davis served as the general manager of Remedy's CRM division, led Lotus Development's Silicon Valley office, and managed all service and support initiatives for Everex Systems.

"Attracting an executive with Joe Davis' proven, strategic leadership and vast experience is a testament to Coremetrics' success in the marketplace to date," said Brett Hurt, founder and vice president of client services at Coremetrics. "Coremetrics services over 200 of the industry's most sophisticated clients with an integrated technology and services solution that leads the market. Joe's extensive background in growing companies will enable us to better serve those clients, and his expertise in CRM will allow us to forge new ground in multi-channel reporting, automation and best-in-class customer analytics. I am truly delighted to welcome Joe to the Coremetrics team."

About Coremetrics
Coremetrics is the leading provider of Web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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