Press Releases

Burlingame, Calif. and Needham, Mass. - February 18, 2004 - Coremetrics , the leading provider of Web analytics solutions, today announced that Upromise has selected Coremetrics to provide detailed analysis of online customer and visitor behavior for the Upromise Web site (www.upromise.com). Upromise is a service that helps families save for college, and plans to use the analysis from Coremetrics to improve Web site conversion and enhance the online customer experience.

"We looked at several Web analytics solutions, and selected Coremetrics because they were the best vendor that could meet our complex site analysis needs," said Sheila Marcelo, Vice President of Product Management. "Coremetrics provides detailed analysis of customer and visitor interaction, with an intuitive reporting interface that helps us understand how our users navigate through our site."

Coremetrics provides analysis of Web site activity on the Upromise Web site by capturing and storing information in real-time to build LIVE (Lifetime Individual Visitor Experience) Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and provide the detailed analysis necessary to ensure that Upromise is able to attract and convert high value visitors, increase customer lifetime value, and enhance the online user experience. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

"We have invested heavily in our Web analytics platform to ensure that our service is able to scale and meet the multi-purpose needs of very large, sophisticated Web sites," said Scott Kauffman, chairman of Coremetrics. "We are pleased that high traffic Web sites like Upromise continue to consistently select Coremetrics because of our unparalleled analysis of online business performance."

About Upromise
Upromise is a service that helps families save for college. Members can automatically earn money for college while making everyday purchases at more than 18,000 grocery and drug stores, 200 online shopping sites, and 9,000 restaurants nationwide, as well as tens of thousands of retail locations. Since its launch in April 2001, Upromise has grown to over four million members and its network of leading companies has increased fourfold. Its grocery service has grown from 12 to over 30 manufacturers, and from 2,000 to more than 6,000 items. Upromise's contributing companies include America Online, Citi^®, Coca-Cola, ExxonMobil, Kellogg's, McDonald's, The Sharper Image and hundreds of others. Upromise makes it easy for families to invest their savings in tax-advantaged 529 college savings plans or use savings to pay off student loans. Brokerage services are provided through Upromise Investments, Inc., member NASD/SIPC and a wholly-owned subsidiary of Upromise, Inc. Upromise is headquartered in Needham, Mass. For additional information, visit www.upromise.com or call 781/707-8400.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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