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Coremetrics Closes 2003 with Record Growth And Widespread Industry Recognition

Web Analytics Leader Adds Over 80 Leading Online Brands to Client Roster, Achieves Positive Cash Flow & Is Widely Recognized as Sole Market Leader

Burlingame, CA - January 21, 2004 - Coremetrics , the leading provider of Web analytics solutions, today announced the company closed 2003 with record customer and revenue growth. Coremetrics solidified its market leadership position by signing over 80 new online brands across the retail, financial services and travel industries, including Fortune-class companies Bank of America, Hotwire, Neiman Marcus and Yellow Transportation. The company also achieved cash flow positive operations, and gained widespread recognition as the market leader after taking the top spot in the Forrester Research Wave Report on Web analytics and winning the 2004 Editor's Choice Awards from CMP Media's Intelligent Enterprise.

"Coremetrics experienced tremendous 2003 success in terms of customer adoption and market penetration, as well as widespread independent recognition of our leadership position in the Web analytics market," said Scott Kauffman, chairman of Coremetrics. "Our unique ability to capture and store every single online action in the form of LIVE Profiles is the reason we lead this market. We will continue to invest aggressively in our technology platform and services organization to further enhance the strategic value of these LIVE Profiles. In 2004, look for continued customer adoption in the retail and financial services markets, powerful new partner applications and rapid revenue growth."

"We are proud of Coremetrics' leadership position and premier roster of clients. The company has proven its business model in 2003 by achieving cash flow positive operations while bringing aboard many of the world's most recognized brands as new clients," said Arthur Patterson, co-founder & general partner of Accel Partners. "Coremetrics is poised to extend its web analytics market dominance in 2004, and we look forward to supporting that growth."

2003 Highlights

  • Achieves dominant market position in web analytics for consumer-oriented businesses through more than 80 new client wins including premier brands such as Bank of America, Cabela's, Hotwire, Neiman Marcus, Ritz Interactive, Select Comfort and Sharper Image.
  • Named the sole market leader among ten top Web analytics vendors by Forrester Research based on the strength of Coremetrics' current offering, strategy and overall market presence.
  • Unveils LIVEmail Program with @Once, CheetahMail, Digital Impact, Exmplar, Responsys, and SmartDM as integrated partners to enable highly targeted behavior-based retention marketing campaigns.
  • Unveils Online Analytics 2004, a new version of the service formerly known as Marketforce, to ensure that clients spend less time analyzing data and more time taking key actions that rapidly improve online business performance.
  • Acquires WebCriteria to enhance scenario optimization capabilities.
  • Launches highly successful Strategic Services group that delivers documented multi-million dollar ROI to new and existing clients.
  • Launches Integrated Marketing Analytics Partner Program (iMAPP), the industry's first broad initiative to standardize the measurement of all online marketing sources into a common reference framework, with 11 participating companies.
  • Takes top spot in the sixth annual Intelligent Enterprise Editor's Choice Awards as a Company to Watch in 2004.
  • Selected as CODIE Awards Finalist for "Best Application Service Provider."
  • Celebrates First Annual eTail Awards recognition for clients in Search Marketing (PETCO) and Web Analytics (CompUSA).
  • Appoints Russell Wirth, Industry Veteran from ClosedLoop Solutions, Crystal Decisions and IRI Software, as VP of Sales.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

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