Press Releases

Chicago, IL – Dec. 9, 2003 – (Search Engine Strategies 2003) – Coremetrics™, the leading provider of web analytics solutions, today announced the launch of its Integrated Marketing Analytics Partner Program (iMAPP) with 11 participating companies. iMAPP represents the industry's first broad initiative to standardize the measurement of all online marketing sources into a common reference framework and definition of site activities. Under the terms of the program, all iMAPP partners can embed marketing programs deployed through their systems with Coremetrics technology to enable automatic tracking and measurement in the Coremetrics Marketing Management Center (MMC). The Coremetrics MMC is the industry's first independent unified measurement solution that presents all online marketing campaigns in a single, sortable interface, with unbiased conversion and revenue metrics on a link-by-link basis spanning pay-for-performance search, marketplace listings, portal advertisements, and email campaigns.

To date, the leading online marketing providers that have joined the iMAPP include:
Email Providers: @Once, CheetahMail, Digital Impact, SmartDM
Search Marketing & Management: eonMedia, iCrossing, NewGate Internet, Performics, TrafficLeader
Search Engine Marketing Toolset: GO TOAST
Affiliate Networks: Performics
Adserving Technology: MediaPlex

In addition to reporting visitor, click-through, conversion, and sales information through the MMC, iMAPP-enabled vendors will leverage Coremetrics LIVE Profile technology to demonstrate the post-click latent value of marketing over a client-configurable time period ranging from 2 days to 6 months. With a single click from the MMC, clients can also access comprehensive customer profiles, merchandise sales, scenario conversion, and event completion information for each unique link of every marketing campaign. In addition, the Coremetrics Enterprise Data Bridge allows customers to easily integrate campaign cost, placement, and impression data from marketing vendors into offline data sources to ascertain true return on marketing investment for each line item of their online marketing initiatives.

"Servicing over 180 premier online brands, Coremetrics enjoys a unique vantage point in the web analytics space that enables us to understand the fundamental needs that exist in the marketplace. Our clients have shared with us their desire to easily measure all of their online marketing vendors and media, effectively optimizing their marketing dollars and mix," said John Squire, vice president of business development at Coremetrics. "The Coremetrics Marketing Management Center solved this problem by ensuring that e-businesses can gain a single view of all marketing programs deployed by any of their marketing partners on a common reference scale. With the introduction of iMAPP, Coremetrics clients will receive the enormous benefit of a standardized measurement format that automatically measures 11 of today's leading marketing providers with zero client effort."

About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 data warehouse gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

About Coremetrics Marketing Management Center
The Marketing Management Center is the industry's first solution to auto-sense and seamlessly measure the performance of all keyword, banner, affiliate, portal, and email campaigns in a single, sortable interface that is organized according to a company's own hierarchy of marketing programs. The Marketing Management Center enables comparison, optimization, and revenue-based pricing for all online marketing initiatives by providing easy access to accurate, unbiased performance metrics for thousands of simultaneous marketing programs.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, the company services over 180 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Motorola, Neiman Marcus, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.