Press Releases

Coremetrics and iCrossing Form Strategic Alliance to Measure
the Revenue Impact of Search Engine Marketing

Leading Search Marketing Agency Drives Relevant Traffic to Retail Sites and
Web Analytics Market Leader Evaluates the Resulting Impact to Business

Chicago, IL – Dec. 9, 2003 – (Search Engine Strategies 2003) – Coremetrics™, the leading provider of web analytics solutions, and iCrossing, the full service search engine marketing agency, today announced a strategic alliance to provide seamless integration of search engine optimization and extensive ROI analysis in a single interface. The alliance provides the companies' clients measurable results in real time.

The iCrossing service drives more targeted, relevant visitors to a retail Web site, and Coremetrics provides detailed analysis of resulting online customer and visitor behavior. The technical integration between Coremetrics and iCrossing enables joint clients to effortlessly measure detailed conversion and revenue results for all of iCrossing's search engine optimization campaigns.

"The partnership between iCrossing and Coremetrics enables us to easily measure the revenue impact of our search engine marketing," said Feather Hickox, eCommerce manager for Restoration Hardware. "We are able to automatically track all of our iCrossing search engine initiatives in a single interface in the Coremetrics Marketing Management Center. This relationship ensures that we are driving qualified traffic to our Web site, increasing online sales and spending our marketing dollars effectively."

"As an agency dedicated to providing clients real results from search engine marketing, we took a very long and hard look at what analytics firm would be a good partner for iCrossing, and for our clients," said Jeffrey Pruitt,
president of iCrossing. "Coremetrics was a natural fit. Like iCrossing, Coremetrics keeps their clients for the long term, and we both already work with some of the best companies in retail and hospitality. In addition, we share a deep commitment to client-centric technology development and a results-orientated success model. The partnership just made sense, and we're excited about moving forward and the results we can deliver our clients."

iCrossing will embed all search engine marketing campaign placements of joint clients with Coremetrics technology to enable automatic tracking and measurement in Coremetrics' Marketing Management Center (MMC), the industry's first independent unified measurement solution that presents analysis of all marketing campaigns in a single, sortable interface. The alliance delivers a comprehensive solution for driving relevant traffic to a retailer's Web site, with a powerful tool to deploy, measure and optimize all search engine optimization initiatives.

"In today's market, search engine optimization has proven to be a very successful means of driving traffic and increasing revenues," said John Squire, vice president of business development at Coremetrics. "Our partnership with iCrossing ensures that our joint customers can very easily measure and optimize for success in search engine optimization - with no set-up or ongoing administration."

About Coremetrics Marketing Management Center
The Marketing Management Center (MMC) is the industry's first solution to auto-sense and seamlessly measure the performance of all keyword, banner, affiliate, portal, and email campaigns in a single, sortable interface that is organized according to a company's own hierarchy of marketing programs. The Marketing Management Center (MMC) enables comparison, optimization, and revenue-based pricing for all online marketing initiatives by providing easy access to accurate, unbiased performance metrics for thousands of simultaneous marketing programs.

About iCrossing, Inc.
The only full service search marketing agency, iCrossing pioneered Reverse Direct Marketing™, leveraging search engine optimization and paid search campaigns to deliver self-qualified visitors to a client's website.

Only iCrossing develops and implements search technology solutions and campaigns completely in-house, from education and concept development to campaign execution and analysis. iCrossing's flexible processes, grounded in industry best practices, enable companies as diverse as FedEx, Accor North America, and Restoration Hardware to Connect, Communicate, and Close more business, generating quantifiable results.

A top 25 Interactive Agency (Media Magazine, 2003), iCrossing is actively involved in the dynamic search marketing industry, serving on committees for the Interactive Advertising Bureau (IAB), the Association for Interactive Marketing (AIM), and SEMPO (Search Engine Marketing Professionals Organization) as well as speaking at industry events. iCrossing has offices in New York City and Scottsdale, AZ. For more information, visit www.icrossing.com or call 877-726-5123.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, the company services over 180 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Motorola, Neiman Marcus, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.