Press Releases

Yellow Corporation Engages ForeSee Results to Integrate Customer Satisfaction with Behavioral Data for Deeper Customer Insight

Customer Data Integration Enables Yellow
To Influence Website Users' Future Intentions

ANN ARBOR, MI (November 20, 2003) – ForeSee Results, the leader in online customer satisfaction management, announces that Yellow Corporation, leader in global transportation services, has retained the company to measure and analyze satisfaction of their website users. Through a strategic partnership with Coremetrics, ForeSee Results will provide a deeper, more robust understanding of online visitor behavior through the integration of attitudinal and behavioral customer data. This integration of services provides deeper insight about the website experience for specific user segments, including where visitors go within a web session and why; which aspects of the experience matter most in driving overall satisfaction; and visitor's intentions including online and offline purchases and future site visits.

Yellow Corporation has adopted this new integrated technology to advance their understanding of the needs and expectations of their customers. "Our goal is to provide our customers with the best possible service, whichever channel they choose to use," said Bob Hitt, Senior Director of E-Business for Yellow Transportation. "This combination of customer satisfaction analysis with behavioral data will give us tremendous insight into how we can provide better service for our customers. Our corporate commitment to information technology helps us maintain leadership as a best-in-class global transportation services provider." Yellow was recently ranked 20th in a field of 500 companies recognized for IT innovation in the annual InformationWeek 500, published by InformationWeek magazine.

"ForeSee Results supplies the insight into customer perspectives that truly complements Coremetrics' LIVE Profile technology and service offerings," said Larry Freed, CEO of ForeSee Results. "We can analyze why certain site visitor segments visit particular web pages or leave the site at a certain point, and can gain insight into what aspects of the website need improvement to achieve the greatest gains in customer satisfaction, future purchases and site visits."

ForeSee Results employs the proven scientific methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), to accurately and reliably predict the impact of the drivers of customer satisfaction online on overall satisfaction, which in turn directly impacts future customer spending and behaviors. Their partnership with Coremetrics provides a strategic diagnostic tool to identify which aspects of the web experience matter most to a company's user segments that hold the greatest economic potential as defined by in-depth behavioral data, which can be used to guide web initiatives and establish ROI for web investments.

About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits, or recommend. Clients include DTE Energy, Cingular Wireless and Kohler among others. ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan and can also be found on the web at www.foreseeresults.com.

About Yellow Corporation
Yellow Corporation, a Fortune 500 company, is a holding company that through wholly-owned operating subsidiaries offers its customers a wide range of asset and non-asset-based transportation services integrated by technology. Its largest subsidiary, Yellow Transportation, offers a full range of regional, national and international services for the movement of industrial, commercial and retail goods. Meridian IQ is a non-asset global transportation management company that plans and coordinates the movement of goods worldwide. Yellow Technologies provides innovative technology solutions and services exclusively for Yellow Corporation companies. Headquartered in Overland Park, Kansas, Yellow Corporation employs approximately 23,000 people.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The company services over 180 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Motorola, Neiman Marcus, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.