Press Releases

Burlingame, CA – November 17, 2003 – Coremetrics (www.coremetrics.com), the leading provider of Web analytics solutions, today extended the company's dominance in the retail vertical market by announcing that three new specialty retailers have selected Coremetrics to provide detailed analysis of online channel behavior. Coremetrics currently services over 180 online retail brands and continues to rapidly capture marketshare by adding Footsmart (www.footsmart), Golfsmith (www.golfsmith.com) and Sure Fit (www.surefit.com) to the list of leading retailers that rely on Coremetrics to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior.

"Coremetrics is the only Web analytics provider that builds solutions specifically for vertical market segments, and this strategy is key to our continued success in the marketplace," said Scott Kauffman, chairman of Coremetrics. "We've been able to transform our vertical market expertise into a product that meets the exact needs of online retailers, which enables us to win over 90% of retail deals in head-to-head competition. We are pleased to add FootSmart, Golfsmith and Sure Fit to our list of leading retailers, and we look forward to helping them recognize immediate ROI from their investment in Coremetrics."

"Our relationship with Coremetrics is strategic to our company because it represents our commitment to growing the online business with metrics-based decision making," said Karen Howard, senior online merchandising manager at FootSmart. "With Coremetrics, we will be able to use ROI metrics to target marketing programs that have stronger returns. We also plan to improve online merchandising by analyzing our product placements, as well as understanding the cause and effect of abandonment rates."

"We selected Coremetrics because they offer uniquely detailed analysis that is critical to optimizing and growing the online channel," said Rose Hamilton, director of eCommerce at Golfsmith International, Inc. "Using detailed reporting from Coremetrics Online Analytics 2004, we intend to improve online conversion ratios and optimize site design to ensure that our customers are able to navigate our site in the most efficient manner possible."

"Our company has always focused intently on customer service, and we are committed to providing a positive online experience to our valued customers," said James Slusser, web director at Sure Fit, Inc. "We selected Coremetrics because they offered unparalleled insight into the online channel, and we intend to use the detailed metrics to improve the overall shopping experience."

About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 data warehouse gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

About FootSmart
FootSmart was founded in 1989 with the mission of providing comfort footwear and health care products for the lower body. The company offers a wide array of products to solve painful foot and lower body problems and to make everyday activities more comfortable and enjoyable. FootSmart has served over 600,000 customers to date, and operates an online store (www.footsmart.com) as well as a catalog.

About Golfsmith International, Inc.
Golfsmith International, Inc. is a leading specialty retailer of golf products. Since 1967, Golfsmith has been working to provide customers the most innovative golf products, the most reliable customer service and the greatest value in the golf retail industry. The company operates 35 Golfsmith retail superstores throughout the United States and Canada, distributes the Golfsmith Accessories and Clubmaker Catalogs, and runs an online store at www.golfsmith.com. Together, these channels give consumers and golf clubmaking businesses convenient, dependable access to one of the largest selections golf equipment, merchandise and training curriculum.

About Sure Fit, Inc.
Sure Fit, Inc is the leading manufacturer of readymade furniture covers in the United States, commanding an 85% market share. The company's signature product is a patented one-piece slipcover for sofas, loveseats and chairs. The company also designs and manufactures slipcovers for dining room chairs, wingchairs, recliners, and ottomans, as well as decorative accessories such as bedding, window treatments and pillows. To receive a free Sure Fit Slipcovers catalog call 1-800-506-6750 or for more information visit www.surefit.com.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The company services over 180 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Motorola, Neiman Marcus, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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