Press Releases

Burlingame, CA – October 20, 2003 – Coremetrics (www.coremetrics.com), the leading provider of online marketing analytics solutions, today announced Cabela's, the world's foremost outfitter of hunting, fishing and outdoor gear, is leveraging Coremetrics to provide detailed analysis of online customer and visitor behavior for the Cabela's Web site (www.cabelas.com). Cabela's is the largest mail-order, retail and Internet outdoor outfitter in the world, and has deployed Coremetrics Online Analytics 2004 to improve online business performance and ensure a single view of the customer.

Coremetrics Online Analytics 2004 is the industry's only web analytics platform that captures all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Using Coremetrics Online Analytics 2004, Cabela's expects to improve Web site usability by analyzing clickstream behaviors to determine how different segments of customers navigate the company's Web site. The World's Foremost Outfitter will also leverage segmentation analysis from Coremetrics to quickly identify high value customers, and analyze sales performance by product and marketing source to determine which campaigns and merchandising efforts are effective in converting browsers into buyers. Using Coremetrics, Cabela's business end users will be able to determine exactly how product sales are performing and the monetary value of each page within the company's Web site. To enable a single view of the customer, Cabela's will marry LIVE Profile data from Coremetrics with retail and catalog information inside their internal data warehouse. As a result, each department at Cabela's will gain access to a single customer profile featuring comprehensive multi-channel activity.

"Before implementing Coremetrics, we were using a server-based log file solution that was inaccurate and overloaded our servers," said Vince Stephens, Manager of Planning and Analytics at Cabela's. "In addition, our analytics team was responsible for processing all the Web analytics reports for multiple departments, and we were weeks behind in meeting end user demand. After deploying Coremetrics, all departments can now access data whenever they would like - without waiting weeks for reports from the analytics team. Coremetrics shows us the exact impact of site content on product sales, enabling us to invest wisely in feature articles and tools. And by exporting LIVE Profile data from the online channel into our internal data warehouse, Coremetrics is helping us create a true, comprehensive multi-channel view of the customer."

About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry's only Web analytics platform that captures all customer and visitor clickstream activity to build LIVE profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 Data Warehouse gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

"We are pleased that Cabela's is utilizing our system to enable detailed customer analysis by business end users, leading to dramatic improvements in online profitability. As our award-winning clients have learned, Coremetrics Online Analytics 2004 delivers immediate insights, and real results in the form of cost savings and increased revenues," said Scott Kauffman, chairman of Coremetrics. "Furthermore, we continue to lead the industry by providing unique functionality that enables companies like Cabela's to seamlessly integrate online data with their multi-channel operations. This true integrated view of all channels will help Cabela's better service their current customers and boost overall lifetime values."

About Cabela's
Cabela's is the largest mail-order, retail and Internet outdoor outfitter in the world and is recognized internationally as a source of affordable, high-quality outdoor equipment.

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The company services over 150 unique brands online, including AT&T, Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Mastercard, Motorola, Neiman Marcus, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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