Press Releases

Burlingame, CA – September 22, 2003 – Coremetrics™, the leading provider of web analytics solutions, today announced Coremetrics Online Analytics 2004, a new version of the company's award-winning service designed to ensure that online marketers, IT managers and e-commerce executives spend less time analyzing data, and more time taking key actions that rapidly improve online business performance. Coremetrics Online Analytics 2004, formerly named Marketforce, offers new functionality in three key areas: platform enhancements to improve speed and flexibility; prescriptive analysis to automatically guide e-businesses towards rapid ROI; and data extensibility to ensure a comprehensive view of the business.

"Companies have begun to realize that the Internet channel can be the richest source of information about customers," said Brett Hurt, founder and chief architect of Coremetrics. "But the Internet also creates terabytes of data, leaving companies to try and make sense of the information instead of taking action. Online Analytics 2004 was designed to solve that problem for customers -- with rapid customization and best practices methodology built into the interface, companies spend less time analyzing data and more time taking action that leads to dramatically improved business performance."

About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry's only online marketing analytics platform that captures all customer and visitor clickstream activity to build LIVE profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 Data Warehouse gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles. LIVE profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.

Coremetrics Online Analytics 2004 includes new functionality in three key areas: platform enhancements to improve speed and flexibility; prescriptive analysis to automatically guide e-businesses towards rapid ROI; and data extensibility to ensure a comprehensive view of the business. All new features are designed to ensure that companies spend less time analyzing data and more time taking action that positively impacts online business performance.

Platform Enhancements
New User Interface: Based on eighteen months of industry usability studies, the new user interface provides flexible calendaring, interactive graphing, drill-down tables, and trending to ensure users can quickly gain the insights needed for rapid action - without requiring extensive end-user training.

Rapid Customization: Customized reports are completely integrated into the Coremetrics Online Analytics 2004 interface to ensure that companies focus on the analytics that matter most to their business. Users can rapidly access custom dashboards and reports utilizing client-specific data, metrics or business rules. Any standard report can be easily modified with new metrics, headers or layouts.

Prescriptive Analysis
Virtual Analyst: Provides each user with key analyses and prescriptive instructions to quickly impact online business performance. Coremetrics has aggregated its four years of e-commerce market expertise within Virtual Analyst to automatically guide companies toward rapid ROI based on proven best practices and Coremetrics' expertise in vertical market segments.

Performance Dashboards: Graphically displays all key visitor, sales and conversion metrics in a single location with monthly targets and projections compared to historical or actual business performance. Companies can combine projections with targets to easily judge the health of the online business and determine where to focus resources in order to achieve business objectives.

"As the online channel grows in strategic importance, it is imperative that we are able to quickly judge overall business performance on a daily, weekly, monthly and quarterly basis," said Al Hurlebaus, director of e-commerce at CompUSA. "We are very excited about Coremetrics Online Analytics 2004, because the new service includes performance dashboards that graphically display critical KPIs (Key Performance Indicators) with monthly targets and projections that are compared to actuals. At a glance, we can determine if we are on target, or if we need to focus additional resources in order to meet our objectives."

Enterprise Data Extensibility
Enterprise Data Bridge: Allows businesses to automatically import multi-channel customer and legacy operational data into the LIVE Profile Data Warehouse, both matching offline behavior and correlating past online behavior to rich LIVE profile data. Clients are also able to automatically export LIVE profile data to Coremetrics partners, business intelligence applications, data warehouses, data marts, campaign management systems, and e-commerce platforms.

LIVEmail: Embeds the power of Coremetrics LIVE Profiles' rich online browsing, abandonment and transaction data in the advanced capabilities of leading email marketing platforms to create highly targeted and effective email marketing programs.

Additional New Features in Online Analytics 2004

About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company's flagship product, Coremetrics Online Analytics 2004, is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The company services over 150 unique brands online, including AT&T, Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, Mastercard, Motorola, Neiman Marcus, Victoria's Secret, and Williams-Sonoma. Coremetrics is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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