Press Releases

Coremetrics™, the leading provider of online marketing analytics solutions, today announced the launch of the LIVEmail Partner Program to offer an end-to-end solution for delivering relevant and highly-targeted email marketing based on browsing behavior. Under the terms of the agreement, partners will integrate Coremetrics' LIVE (Lifetime Individual Visitor Experience) Profiles into their web-based interfaces to enable the seamless execution of highly targeted, measurable email campaigns that influence prospect behavior and deepen customer relationships. @Once, CheetahMail, Digital Impact, and Responsys have all joined the Coremetrics LIVEmail Partner Program.

Coremetrics was recently named the sole market leader in an industry report on Web analytics conducted by Forrester Research, and is the only company to capture and store all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. The seamless integration of LIVE Profiles with email marketing applications enables retention marketing managers to create relevant behavioral segments for targeting, and immediately execute email campaigns with the optimal offers to capitalize on observed behavior.

"LIVEmail is only one example of how LIVE Profile data can be applied - in this case outside of our Marketforce platform and inside partner applications. We are only starting to unlock the full value of LIVE Profiles, which have proven to be the most accurate, comprehensive form of data available about online behavior," said Scott Kauffman, chairman of Coremetrics. "We are excited to welcome these four companies to our LIVEmail Partner Program, and we fully expect that many more sophisticated uses for LIVE Profiles will follow as partners and clients find new and exciting ways to unleash their potential."

A simple and automated means of achieving perfect targeting for email campaigns, LIVEMail delivers to clients a seamless integration with their current email vendor featuring effortless data transfer and automated campaign reporting in the Coremetrics Marketing Management Center (MMC). LIVEmail enables marketers to deliver highly targeted email campaigns based upon customer browsing, abandonment, conversion and purchase RFM variables directly from their email marketing interface. In addition, desirable but previously difficult campaign combinations are now easily automated. Marketers can target product abandoners, high service-level customers, accessory upsell candidates, application non-completers, high value customers and inactive visitors with specific messages and offers to yield higher profits and increased customer lifetime value. LIVEmail enhances the bottom line for eBusinesses by allowing them to rely on Coremetrics and their email marketing vendor's expertise in effective campaign creation and marketing to rapidly achieve substantial, verifiable marketing return on investment and real profitability growth. Clients can access the full power of the integrated platform with zero technical integration work.

"For PETCO, LIVEmail represents an exciting new way of deploying LIVE Profiles to increase customer satisfaction and lifetime value," said Heather Blank, director of eCommerce and business development at PETCO. "We evaluate every marketing program based upon conversion, revenue, and margin contributions. Like other LIVEmail customers who have experienced success with the program, we expect LIVEmail to help boost our performance across all of these key performance indicators. We plan to take full advantage of the integrated LIVEmail solution to drive better returns on our retention marketing, while providing highly relevant offers and creative to our customers."

"We are thrilled with what the LIVEmail Partner Program can do for our joint clients and their online customers," said John Harrison, vice president of product strategy and production of @Once, a full-service eMessaging firm. "Our collective integration marries the rich and deep consumer site information fed by Coremetrics' LIVEmail with @Once's unique ability to turn complex data into actionable and manageable highly personalized email campaigns, all to drive ROI seamlessly for our clients. The LIVEmail solution closes any remaining information gap in @Once's ability to design, develop, and execute the most effective trigger-based campaigns."

"We pride ourselves in our ability to provide CheetahMail clients with the most efficient and effective email marketing toolset. The insight of Coremetrics Web analytics combined with CheetahMail's best of breed email marketing technologies allows CheetahMail clients to execute more relevant and timely, behavior and response driven email campaigns." said Irene Pedraza, CEO of CheetahMail

"A deep understanding of all aspects of customer behavior is invaluable to marketers looking to consistently improve the quality of their online direct marketing campaigns," said Gerardo Capiel, chief technology officer of Digital Impact. "We are excited about integrating our technology platform IMPACT with Coremetrics' LIVE Profiles to further enhance our campaign analytics capabilities by including additional data gathered from online activities beyond email response. Together we will offer our customers an even more robust solution."

About @Once
@Once is a results driven provider of sophisticated and complex, integrated marketing solutions, with core competencies in data management, personalized communications, interactive applications, and best practices consulting. @Once capabilities support the online customer management process of acquisition, cultivation, conversion and retention. @Once helps their clients maximize the Lifetime Value (LTV) of each of its customers by delivering customer lifecycle solutions, while adhering to strict consumer privacy guidelines. To learn more about @Once including a portfolio of current clients visit the company's Web site at http://www.once.com or call 503.241.4185.

About CheetahMail
CheetahMail, Inc., an email marketing and customer intelligence solutions firm, serves over 140 category-leading clients in industry verticals including retail, technology, financial, entertainment, B2B and not-for-profit. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. A profitable and privately held firm, CheetahMail is located in New York City and Irvine, California and was founded in 1998. CheetahMail's UK subsidiary CheetahMail UK is located in Surrey, England.

About Digital Impact
Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell, MasterCard and Hewlett-Packard. Digital Impact's solutions enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact provides deep customer insight and powerful execution through a combination of hosted Web applications, messaging technology infrastructure and professional services. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, Los Angeles, New York and London. The company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.

About Responsys
Responsys, Inc. is the leading provider of online marketing and analytic services that wins and retains customers by optimizing their interactive experience. Responsys, a pioneer in the online marketing industry, was the first company to enable highly automated marketing campaigns that integrate complex customer profiles and business rules, resulting in lasting and profitable customers. Over 200 companies worldwide have chosen Responsys as a mission-critical element of their online channel development strategy including Continental Airlines (NYSE:CAL), Lands' End (NYSE:S), Quill Corporation, Wells Fargo Bank (NYSE: WFC) and many others. Responsys also enables a network of world-class partners including, Wunderman (Nasdaq:WPPGY), Modem Media (Nasdaq:MMPT), TMP Worldwide (Nasdaq: TMPW) and J. Walter Thompson (Nasdaq:WPPGY). For more information, visit www.responsys.com, email mediarelations@responsys.com or call (888) 219 7150.

About Coremetrics
Coremetrics is the leading provider of online marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. The company services over 150 unique brands online and was recently named the sole market leader in an industry report on Web analytics conducted by Forrester Research. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. The company's clients include Ann Taylor, Bank of America, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/company/privacy.