Press Releases

Neiman Marcus Selects Coremetrics to Improve Online Performance

Coremetrics Marketforce for Retail Enables the Leading Provider of
Luxury Merchandise for Women, Men & Home to Improve Web Site Usability

Coremetrics™, the leading provider of online marketing analytics solutions, today announced that Neiman Marcus Online has selected Coremetrics to track and analyze online customer and visitor behavior for the Neiman Marcus (www.neimanmarcus.com), Horchow (www.horchow.com) and Chef's Catalog (www.chefscatalog.com) Web sites in order to drive improvements in online business performance and Web site usability. Neiman Marcus Online is part of Neiman Marcus Direct, the direct marketing and fulfillment business that markets the Neiman Marcus, Horchow and Chef's Catalog brands. These brands are renowned throughout the country for offering upscale assortments of apparel, accessories, jewelry, beauty and decorative home products to the affluent consumer.

"We selected Coremetrics because Marketforce for Retail was designed and developed with a retailer in mind," said Michael Crotty, vice president of marketing at Neiman Marcus Online. "Coremetrics provides all of the key metrics required to better enable us to make business decisions about our site performance and user experiences. In addition, Coremetrics works well within our infrastructure and didn't require us to change our development or merchandising processes in order to meet our customer needs. With rapid implementation and a best practices framework based upon Coremetrics’ deep experience in the industry, this partnership will drive significant value in our online business."

About Coremetrics Marketforce for Retail
Coremetrics Marketforce for Retail is the industry’s only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform?, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor’s browser and records interactions in real-time to build LIVE Profiles that are the source of all Coremetrics Marketforce reporting and analysis. Coremetrics Marketforce for Retail is a managed solution that requires no new hardware or software and is deployed within days.

"Coremetrics continues to succeed in signing leading retailers like Neiman Marcus Direct because we've designed our analytics applications to meet the unique needs of business users in their respective industry verticals," said Scott Kauffman, chairman of Coremetrics. "Unlike many of our competitors who provide general web reporting, we've successfully leveraged our in-house expertise in the retail, financial services and travel markets to provide highly relevant analysis and insight that helps leaders like Neiman Marcus Direct drive improvements in online marketing effectiveness, Web site usability and overall business performance."

About Neiman Marcus Online
Neiman Marcus Online operates web sites under NeimanMarcus.com, ChefsCatalog.com and Horchow.com. NeimanMarcus.com offers the leading assortment of luxury merchandise for women, men and home.

About Coremetrics
Coremetrics is the leading provider of online marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. The company services over 150 unique brands online and was recently named the sole market leader in an industry report on Web analytics conducted by Forrester Research. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. The company's clients include Ann Taylor, Bank of America, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/company/privacy.