Press Releases

Coremetrics Acquires WebCriteria to Enhance Service Offering

Coremetrics Extends Web Analytics Leadership by Integrating Scenario Optimization Services from WebCriteria to Help Businesses Boost Site-Wide Conversion Rates

Burlingame, CA – July 7, 2003 – Coremetrics™, the leading provider of online marketing analytics solutions, today announced the acquisition of WebCriteria, a privately held provider of online scenario optimization services that helps companies demonstrate and improve the business impact of their Web sites. With the addition of WebCriteria's unparalleled technology and services, Coremetrics extends its leadership in Web analytics by addressing a growing market of businesses looking to move beyond reporting and analysis to specific recommendations that will help improve conversion rates for products and services across their Web sites. WebCriteria's flagship service will be fully integrated into the Coremetrics Marketforce offering and will be immediately sold and supported by Coremetrics.

"Coremetrics is committed to providing clients with clear answers to key business questions, instead of the volumes of data and reams of reports produced by other solutions. This acquisition delivers on that promise by exponentially expanding our capabilities in the area of scenario completion analysis and optimization," said Brett Hurt, founder and chief architect of Coremetrics. "WebCriteria has built a sterling reputation across the industry for its proven methodology of identification, measurement, and optimization of key online scenarios. Our new integrated offering will combine the comprehensive data contained in Coremetrics LIVE Profiles with WebCriteria's in-depth ability to help clients optimize unlimited combinations of scenarios in parallel, dramatically improving our customers' ability to understand and influence online behavior."

Online path analysis has become an increasingly critical component of eBusiness analytics, with companies focused on optimizing the key online scenarios that help generate revenues, reduce costs, or boost customer satisfaction. These scenarios could include customer interactions as varied as online purchases, service requests, technical support, marketing information download, account management, applications for financial products, and many other online business activities. The combination of Coremetrics LIVE Profiles and WebCriteria's scenario optimization application and methodology will provide clients with a comprehensive solution for defining an enterprise measurement strategy, identifying key online scenarios, highlighting sub-optimal scenarios, determining the steps that need to be addressed, and scoping the exact changes that will improve online business performance. This closed-loop process of measurement, analysis, recommendations, and optimization will help companies drive maximum efficiency through their online channels while understanding and improving the customer experience for all key segments of site users.

"As Web sites become more and more complex, they have evolved from collections of pages to simple applications, and now to diverse groups of applications like technical support, account management, and banking or trading. With this complexity comes a desire by companies to analyze sophisticated scenarios that consist of thousands of pages and hundreds of different paths. Each of these scenarios represent a way that companies are making or saving money online, and therefore must be optimized for maximum business results," said Alistair Williamson, founder of WebCriteria. "Now powered by Coremetrics LIVE Profiles, our integrated offering will enable clients to easily define any scenario covering any period in time and receive expert recommendations about improvements to boost both user and business success."

Coremetrics was recently named the sole market leader in an industry report on Web analytics conducted by Forrester Research, and is the only company to offer an online marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. The combination of Coremetrics LIVE Profiles and WebCriteria's SiteAnalyst service delivers highly effective and completely unique scenario optimization capabilities, helping eBusinesses plan and execute a complete scenario optimization process that includes goal and metrics setting, scenario measurement, causal analysis, change recommendation, segment-oriented adjustments, and continual improvement. This capability helps business users understand how relevant factors have impacted site activity and scenario completions, yielding valuable data for future initiatives and investments.

The financial terms of the WebCriteria acquisition were not disclosed.

About Coremetrics
Coremetrics is the leading provider of online marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. The company services over 150 unique brands online and was recently named the sole market leader in an industry report on Web analytics conducted by Forrester Research. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. The company's clients include Ann Taylor, Bank of America, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.