Press Releases

Three New Retail Customers Select Coremetrics for Online Customer Analytics

The Leader in Online Marketing Analytics Continues Strong Market Momentum by Adding Collectiblestoday.com, Finish Line and Vision Direct To Client Roster

Burlingame, CA – May 27, 2003 – Coremetrics™ www.coremetrics.com, the leading provider of online marketing analytics solutions, today announced the addition of three new customers to a rapidly growing list of leading eBusinesses that rely on detailed analysis from Coremetrics to increase online channel profitability. Coremetrics was recently named the sole market leader in a Web analytics study by Forrester Research covering the industry's top 10 vendors, and continues its market momentum by adding Collectiblestoday.com (www.collectiblestoday.com), Finish Line (www.finishline.com) and Vision Direct (www.visiondirect.com) as new customers that are leveraging Coremetrics to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value.

"Coremetrics Marketforce for Retail is widely recognized as the leading Web analytics solution for online retailers, and the recent addition of Collectibles Today, Finish Line and Vision Direct to our client roster further validates our leadership position and the importance of developing solutions that meet the precise business needs of each vertical market," said Scott Kauffman, chairman of Coremetrics. "Unlike many of our competitors, we deliver industry-specific solutions rather than broad, horizontal software applications. Today, this strategy continues to pay off with market-leading technical innovation, dominance in the retail sector, and rapid adoption of our Marketforce for Travel and Marketforce for Financial Services products."

About Collectiblestoday.com
Collectiblestoday.com is the web marketing arm of The Bradford Group, the leading International provider of limited-edition collectibles. Collectiblestoday.com has a foundation of almost three decades of experience and trust in the collectibles market while at the same time striving to move collecting into the future. Founded in 1973 by J. Roderick MacArthur, the Bradford Exchange paved the way for the present day collectibles market. Collectiblestoday.com is continuing and expanding that unyielding commitment to product quality and exceptional customer service by offering collectibles from The Bradford Group Companies as well as many other fine companies. Collectiblestoday.com is headquartered in Niles, Illinois.

"We recognize that the Internet channel provides a wealth of information about both our current and potential customers," said John Mckinven, vice president of electronic marketing at Collectiblestoday.com. "We chose Coremetrics because they provide in-depth LIVE Profile data on every single visitor that comes to our Web site, and we are able to leverage the detailed profile data to drive strategic marketing and merchandising decisions."

About Finish Line, Inc.
Finish Line, Inc. is a leading athletic retailer that specializes in footwear, apparel and accessories. Every Finish Line store strives to have the best selection of shoes to fit the customer's Sport.Life.Style. Finish Line is publicly traded on NASDAQ under the symbol FINL and currently operates 482 stores in 45 states. To find out more about the company, visit the company's website at www.finishline.com.

"Today we are using Coremetrics Marketforce for Retail to support strategic decision making in two significant areas," said Kent Zimmerman, director of eCommerce at Finish Line, Inc. "Our marketing department is using Marketforce for Retail to analyze the success of media buys and email campaigns. On the operations side, we are using Marketforce to understand how visitors are navigating through the Web site, measure conversion ratios, and compare how site search is performing versus browsing. Our relationship with Coremetrics delivers the insights we need to confidently make data-driven strategic business decisions."

About Vision Direct
Founded in 1999, Vision Direct Inc. (www.visiondirect.com) has quickly established itself as one of the leading online direct-to-consumer suppliers of contact lenses worldwide. Serving thousands of customers a day through its website and toll-free number, 1-800-VisionDirect, Vision Direct offers brand-name contact lenses for wholesale prices. Vision Direct Inc. is a privately held corporation.

"Prior to implementing Coremetrics Marketforce, we just weren't seeing the whole picture," said Steven Holmes, director of marketing at Vision Direct. "At first, we considered building our own infrastructure to measure data, but after some initial research we realized it was far too costly and complex to build and manage ourselves. After meeting with Coremetrics, we knew right away that we would get excellent service, and we were also extremely impressed with their deep industry partnerships. We felt that their strategic relationships with companies like BeFree and BizRate, as well as their reports designed specifically for retailers, represented an understanding of the retail market that simply did not exist with any other analytics vendors."

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.