Press Releases

Coremetrics Names Russell Wirth Vice President of Sales

Industry Veteran from Closedloop Solutions, Crystal Decisions and IRI Software Brings Nearly 15 Years of Sales Experience to The Market Leader in Online Marketing Analytics

Burlingame, CA – May 19, 2003 – Coremetrics™, the leading provider of online marketing analytics solutions, today appointed Russell Wirth as the company's new vice president of sales. Wirth brings nearly fifteen years of sales experience from leading companies like Closedloop Solutions, Crystal Decisions and IRI Software to the Coremetrics team. As the new vice president of sales at Coremetrics, Wirth will be responsible for driving the company's growing revenues by developing new customer relationships across the financial services, retail, business commerce, and travel markets.

"Russell brings to our team 15 years of experience selling analytic applications and enterprise software, as well as a deep passion for solving customer needs," said Scott Kauffman, chairman of Coremetrics. "Given this experience and passion, we are excited to have Russell leading the Coremetrics sales effort. We have built our market leadership position by maintaining a company-wide focus on helping clients achieve success, and Russell's expertise and sales management experience will ensure we are able to deliver on that commitment to more and more leading eBusinesses."

Prior to joining Coremetrics, Wirth served as vice president of sales at Closedloop Solutions, a leader in real-time, forward-looking financial management applications, where he was responsible for building the national field and inside sales teams, creating the company's forecasting methodology, designing the sales model and revising sales engineering practices and tools. During his successful tenure at Closedloop Solutions, Wirth helped the company increase its annual revenue run rate, while growing it's sales pipeline by over 200% and developing numerous field-based sales partnerships. Prior to his tenure at Closedloop Solutions, Wirth spent four years as the western region sales director at Crystal Decisions, a leading information management software company formerly known as Seagate Software. In this role, Wirth was responsible for all revenue generation from sales of the company's business intelligence, reporting, and analytic application software. At Crystal Decisions, Wirth had cross-functional management responsibility, which included implementing new solution-selling sales models, redefining sales compensation plans, steering the company's VAR partnership program, advancing the professional services messaging and spearheading a customer advocacy strategy. Under his leadership, the western region's field sales team quadrupled in size while producing more new named accounts and "Sales Reps of The Year" than any other region. Prior to Crystal Decisions, Wirth held senior sales management, director and sales vice president positions at several major corporations including Information Resources, Inc. Software, Citicorp POS Information Services and Donnelly Marketing. He received a B.A. in Business and Economics, with honors, from Colorado College.

"Deploying sophisticated analytics within the enterprise is a strategic imperative at Fortune 500 companies today," said Russell Wirth, vice president of sales at Coremetrics. "The detailed LIVE Profile data that Coremetrics builds for clients is critical to improving online profitability, and also serves as fuel for cross-channel CRM and business intelligence initiatives. The company's roster of top-tier clients, proven history of delivering results to those clients, and market leading technology platform combine to form a tremendous opportunity here at Coremetrics. What is particularly exciting for me is that selling Coremetrics' ASP solution leverages many facets of my career over the last 15 years including a hosted delivery model, leading edge technology, world class data warehousing, sophisticated marketing analytics, and extensive reporting and business intelligence."

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

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