Press Releases

• Forrester evaluated the top ten Web measurement vendors on three key attributes – current offering (product or service), strategy, and market presence
• Forrester conducted in-depth interviews with each vendors' customers to determine satisfaction levels, quality of service, and value delivered

Key Findings:

• Coremetrics takes the top spot for its current offering
• Web measurement is critical because the data is rich; the Web is a more fertile testing ground than other channels; and the technology can be extended to span multiple channels
• Data collection via browser-based tagging is the winning approach vs. Web server log files

"To be recognized as the sole market leader by one of the industry's most respected research firms is a powerful validation of our product offering, business model, and company strategy," said Scott Kauffman, chairman of Coremetrics. "We have always focused on meeting the advanced analytics needs of large customer-oriented companies, and are pleased that Forrester recognized us for our market-leading product, deep commitment to client success, and compelling strategic vision. We make Web metrics actionable for our clients, and we are proud to have a proven history of delivering results. We will continue to strengthen that track record by tightly integrating Marketforce data into our customer's operational CRM systems."

About Coremetrics Marketforce
Coremetrics Marketforce is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform™, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles that are the source of all Coremetrics Marketforce reporting and analysis. Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within days.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.