Press Releases

Coremetrics Signs Up Bank of America for Coremetrics Marketforce

World's Leading Financial Services Company Selects Online Marketing Analytics Platform to Improve the Online Customer Experience & Optimize Site Design

Burlingame, CA – April 29, 2003 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that it has signed an agreement with Bank of America to help the bank improve online customer experience and optimize Web site design through Coremetrics Marketforce™. Coremetrics Marketforce for Financial Services is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful financially-oriented marketing initiatives.

"Bank of America joins many more Fortune 500 companies that have selected Coremetrics for all of their online reporting needs," said Scott Kauffman, chairman of Coremetrics. "By developing a reporting and analysis solution specifically tailored for financial services organizations, we are continuing to lead the market in both product development and execution. We are excited to partner with Bank of America and help them improve customer satisfaction across their many online properties."

Specifically created to serve the unique data-intensive needs of financial services companies, Coremetrics Marketforce for Financial Services represents a comprehensive outsourced solution for storing and analyzing online visitor behavior across multiple lines of business, financial products, and data initiatives. The foundation of Marketforce is the Core Data Platform™, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles that are the source of all Coremetrics Marketforce reporting and analysis. Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within days.

Terms of the agreement were not disclosed.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.